Every new industry goes through a boom-and-bust cycle. Some companies never recover from a bust. Others come back stronger. Time will tell how iXL com...
View articleTech licensing is becoming the name of the game forthe loyaltymarketer. Read More...
View articleTo successfully manage an Internet product, you must constantly monitor its vital signs (a.k.a. metrics). A few straightforward tips can ease integrat...
View articleWith the recent shakeout, more techies are looking for jobs. And some know that gaining technical certification can help. Build loyalty (and revenue) ...
View articleDid your last dot-com go bust? Or are you just looking for a new opportunity? Well, here's a proven business plan, one with a 164-year history. Read M...
View articleA U.S. version could come in Q1, executives say. Read More...
View articleWhat are the challenges of an information society? Technology companies say it's all about bandwidth, fast computers, and cheap Internet access. But t...
View articleCBS Switchboard.com joins the growing number of firms launchingautomated ad creation and sales program. Read More...
View articleEven though the Internet businesses promised lower-cost sales than through conventional means, the brick-and- mortars are increasingly discovering tha...
View articleThe Web arm of some of the most famous cartoon characters in theworld picks a leading computer seller to power its many sites. Read More...
View articleA field study of WAP users in the UK by the Nielsen Norman Group found that wireless Internet access has a long way to go before the general public co...
View articleWe've got seven new family members to supplement ".com" domain names. So the problem's solved, right? Think again. These new address structures are li...
View articleA player in the interactive TV advertising space gained some sizableground this week, solidifying deals with several major firms. Read More...
View articleIf you publish an email newsletter, you know the conventional wisdom about delivery: Once a week is the maximum an audience can handle. But sometimes ...
View articleMany agency media planners face the problem of underdelivery. Publishers overpromise on volumes, traffic stats aren't valid predictors, and it's not a...
View articleAs much as we've all come to depend on email, when it's really important, a follow-up phone call is always a good idea to avoid expensive missed messa...
View articleThe PC's dominance as the instrument of choice for accessing the Internet and online services is being challenged by alternative online appliances, ac...
View articleThe company said it will revamp its service offerings after admitting that it will likely post a sizable loss in fourth quarter and 2001. Read More...
View articleIf you've got a great new Internet business idea, you could very well end up paying a fee -- perhaps a huge one -- to some hoarder sitting on the name...
View articleHere's what you don't want to do in your ads. Branding is a wonderful concept, but if you're branding a product with no point of differentiation, you'...
View articleIn the early days of email, you might have been successful with just a hard offer, but it's not today's popular type of email offer. To build a prospe...
View articleYou ever see "The Natural"? After some tough times, the good guy comes through with a homerun that knocks out the stadium lights. Such is the tale of ...
View articleInteractive TV and product sampling get together. Read More...
View articleThough the quest for links is tedious and slow, once you've chosen an appealing topic, filled your piece with meaty content, and kept self-promotion t...
View articleA study by Ipsos-Reid found that American children are more likely to have parents monitor their Internet use through instructions and filtering softw...
View articleIn the offline world, audience demographics drive media-buying decisions. But online, pricing usually trumps other considerations. What gives? Simple:...
View articleWith B2C e-commerce sites fading faster than a '70s clothing fad, Andersen Consulting and Online Insight conducted a study to examine how best to mark...
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