24/7 Media lands a new ad sales client in the wireless space. Read More...
View articleOnline recruiter HotJobs.com preaches in Seattle. Read More...
View articleForrester Research expects European consumers will spend 2.6 billion Euros online during the 2000 holiday season -- 30 percent of all 2000 online reta...
View articleForrester predicts $10.7 billion in holiday 2000 online sales in the United States; $19.5 billion worldwide. Here are some insights based on a study b...
View articleWhy do people spend so much money offline while online e-commerce is still creeping along? People love megamalls for shopping and entertainment, but o...
View articleGoTo.com and its partners have homogenized the Internet search experience with paid-for links above the fold. But when people search Yahoo!, LookSmart...
View articleMaking good on an earlier strategic agreement, the pair aims to promote AOL membershipgift-giving during the holidays with a sweepstakes and incentive...
View articleIn the race to capture Internet consumers and their dollars, companies are overlooking the simplest marketing remedies and the most profitable consume...
View articleIf you've never made a phone call over the Internet, you might be surprised to learn that VoIP is the fastest-growing market in global communications....
View articleThe traditional agency combines its direct marketing and interactive units into a new entity. Read More...
View articleHalf the people who have used the Internet to get health and medical information say the information has improved the way they take care of themselves...
View articleOnline shoppers worry about credit card security, but the fact has always been that merchants have as much to fear in any transaction as consumers. A ...
View articleThe days of basic product presentation on e-commerce sites have given way to more sophisticated product merchandising and presentation, but applying s...
View articleWhich is better: A motivated, informed workforce, or one that isn't? Not exactly a brain-buster, right? We're so busy starting things up, we forget to...
View articleAre you ready to get going and get global? The online export market is expected to soar to $1.4 billion by 2004. That's big money in any language. So ...
View articleThe firm will slim down to "key industries and clients." Read More...
View articleThe firm will cut about half its staff and senior management, and abandon ad deals with Universal, Coca-Cola and others. Read More...
View articleHow do you know which elements in a given email marketing campaign drive customers to respond? Brady tells you how to optimize your campaigns by assig...
View articleSome admittedly tongue-in-cheek ideas for pushing content to an unsuspecting mobile world, should you opt for the world of wireless. Read More...
View articleE-commerce posted gains for the last three quarters, so yes, the Internet remains a viable medium. The use of shopping sites with advertising opportun...
View articleExpect fewer dot-com television ads as online retailers focus on profitability. Read More...
View articleThe company criticized "erroneous" assertions in a privacy lawsuit filed against it -- the second such action targeting an online ad firm in a week. R...
View articleAd rep firm Phase2Media will offer e-mail marketing products through a deal with the Palo Alto-based firm. Read More...
View articleWhen it comes to marketing on the web, is it better to be flashy or simple? E-marketers prefer the most eye-catching, cool, and intrusive technology t...
View articleThe number of people in the UK using the Internet from home every month has risen by almost one-third over the past year, from 7.8 million in October ...
View articleIs 10 percent click-through from a large email promotion cause for celebration? Maybe not. Kim tells you why it’s important to define your campaign bo...
View articleA lot of e-tailers have looked a lot like whiny children most of this year, at least to investors. And the upcoming holiday season is the "one more ch...
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