The online direct marketer said the deal will boost the technology that it uses in its coupon- and reward-serving network. Read More...
View articleThe fragmentation of audiences online is good news for small business. While marketers can still make big buys across Yahoo! and AOL, it's becoming to...
View articleWant some terrific gift ideas for this holiday season? Here's some recommendations for email and Internet appliances with minimum expense or hassle fo...
View articleSeattle-based Real continues its efforts to promote streaming media to advertisers and marketers by signingon with a third-party measurement service. ...
View articleThe loyalty marketer will promote a gift certificate that can be used on- and offline. Read More...
View articleAre you willing to commit to the right partner? No, Nancy and Janet are not dispensing advice to the lovelorn. They're talking about choosing the righ...
View articleSources suggest a second-round investor had second thoughts about the firm, despite recent deals with two high-profile offline magazines. Read More...
View articleOnline businesses have surpassed their offline counterparts in terms of customer satisfaction? Well, sort of. The 13 big-name Internet companies added...
View articleWith 2001 holding the potential for great advances in e-business, five concepts are important for B2B marketers to consider in the year to come. Read ...
View articleThe e-business firm will distribute and market Australian developer Lizard Research's software. Read More...
View articleTo make it easier for journalists to write about your company or client, PR pros need only follow some key marketing directives to maximize their emai...
View articleHow much should media planners be spending online? Don't make it arbitrary. You need to factor in appropriate influencers, which could result in 20 to...
View articleMany of this year's dot-com failures were predictable. Since there's more to be learned from failure than from success, here are some lessons from the...
View articleWith the closure of several big-name companies has come the closure of several big-name affiliate programs. But don't think the sky is falling on affi...
View articleSo the Internet levels the playing field for small businesses, right? Sounds good -- until you consider that successful selling online is tightly tied...
View articleThere is no single factor more important to a site publisher than audience. Andy tells you how to determine which audiences to pursue a relationship w...
View articleUnder U.S. law, the border between one's right to anonymity and the power of the state lies along the line of speech and action. But there is no clear...
View articleThe exposure of local brand building in the international arena contributes to difficulties in global branding strategies. We know local marketing can...
View articleWhat's the buzzword du jour? "e-CRM" -- you hear it everywhere. So let's take a look at how Ticketmaster.com turned savvy customer relationship manage...
View articleInternet advertising shakeout? No doubt about it. Tom tells media planners how to minimize risk and make smart business decisions in hard times. Read ...
View articleWorking hand in hand with the Internet, television networks are exerting more and more control on our lives. Rather than being the voice of "new media...
View articleAs you sit down to turkey this afternoon, you may not feel there's much to be thankful for. Last year, you felt rich and did work you loved. Now maybe...
View articleDon't be fooled by pretty wrapping paper. These so-called audio portals have been around for years, and they look an awful lot like toll-free numbers....
View articleLink popularity worries are causing some marketers to submit pages that don't belong to them to the engines. An overview of key issues surrounding lin...
View articleThanksgiving Day, and you're reading work-related stuff. Today is the day for stuffing, not stuff. But since you're here, let's talk turkey. Sometimes...
View articleThe e-tail giant rolls out a new TV campaign, again featuring its kitschy, sweater-clad carolers. Read More...
View article