The average activity for a Web user in October 2000, as reported by Nielsen//NetRatings Inc. Read More...
View articleThe number of new companies advertising online has more than doubled since January -- growing by 157percent over the past ten months, according to AdR...
View articleJiffy Lube tests wireless advertising and promotions. Read More...
View articleWhy keep your web site simple? A simpler, more creative site is more likely to help your customers achieve their goals. And a happy customer is more l...
View articleAfter announcing that it would eliminate 200 positions, 24/7 Media begins breaking the news. Read More...
View articleDiscounts, online attractions and Weezer will boost awareness for the portal's rich media content -- and could pave the way for future efforts at mone...
View articleRemember the push technology debacle? Wireless marketers are, in many ways, repeating the errors of long-gone push vendors. And those who ignore histo...
View articleResearch shows that the behavioral and attitudinal patterns of certain people called "e-fluentials" can influence others on the Internet. Learn more a...
View articleYou think the Florida secretary of state has problems? Look at what Vinton Cerf, the new chair of ICANN, faces. How he deals with them might affect us...
View articleWant to know the secret to getting consumers from a television show to a Web site? Try posting recipes or delivering sports statistics. It seems to ha...
View articleLocation-based wireless marketing and content play Sonata today confirmed reports that it has cut one-third of its workforce amid a rough season for a...
View articleThe number of new companies advertising online has more than doubled since January, according to AdRelevance, but another firm found that some of the ...
View articleThanksgiving is the ultimate American holiday: big-hearted, familial, and, often, too darn stressful! Thankfully, the Internet is replete with culinar...
View articleThe top Digital Media/Web Properties for the month of October 2000, according to Media Metrix. Read More...
View articleDoubleClick Monday announced changes in its international media structure, and made some personnel moves aimed at shoring up its underperforming Abacu...
View articleTotal spending of online sales increased from $4.2 billion in September to $4.4 billion in October, according to the NRF/Forrester Online Retail Index...
View articleHighlights of last week's B2C Email Strategies conference in Long Beach, California: consumer email marketing case studies and the latest industry sta...
View articleWhat's one of the biggest challenges facing companies today? Developing strategies that take into account on- and offline activity. Chris tells you ho...
View articleThe Top 20 e-tailers of October 2000, according to PC Data Online. Read More...
View articleThe rep firm or ad network that's right for one business isn't necessarily right for another. And it goes beyond size or price. What else should you c...
View articleThe start-up will offer optimizationfeatures to its self-service ad buying and serving system. Read More...
View articleEntrepreneurially inclined? Great. But in your enthusiasm, don't forget that while the Internet changes a lot of the rules, it doesn't change this one...
View articleCanada is the most wired country in the world, according to a survey by PricewaterhouseCoopers, thanks to a rush of Internet adoption in Quebec and a ...
View articleProduct pricing will be the most important determinant of market success for interactive TV set-top boxes, according to a study by TechTrends, Inc. Th...
View articleAre you planning to conduct an industry conference? Here's everything you need to know about the art and science of planning a successful conference. ...
View articleLaughter holds no party, no position. It skewers both sides without fear or favor. And the web serves up some of the best political humor around. Read...
View articleIs it premature for B2B marketers to assume that email can replace direct mail or telemarketing? Integrate email into your existing marketing programs...
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