In setting up and managing your affiliate program, don't overlook something absolutely crucial: building a personal network in the affiliate marketing...
View articleWhen are wireless ads valuable to you? It all has to do with local advertising, promotions, and place-based advertising based on your consent and pref...
View articleThe cost of acquiring smaller companies, and lowered cash flow predictions, wiped $87.1 million from the interactive agency's annual report. Read More...
View articleThe merging firms renegotiated their deal. Read More
View articleCo-founder Pinkwater is out as CEO at the year-old I-shop; a former industry analyst will take over. Read More...
View articleThe ad serving firm is teaming with a UK company that is trying a familiar business model. Read More...
View articleSeeking to do business with someone? Maybe an investor or a sponsor... or an advertiser, content provider, or technology partner? Here's how to make i...
View articleThe online media marketplace is looking at ways to salvage its business and its technology after another round of cuts. Read More...
View articleThe online marketing company decried what it said were "extortionate vigilante" actions by the anti-spam group. Read More...
View articleThe number of Americans who bought travel online last year grew to 21 million, nearly doubling the Internet travel market for the second consecutive y...
View articleHere's a true story about a shopping experience in the brick-and-mortar world. It's relevant since many of us must focus on improving interactions reg...
View articleDo you spend a lot of your day fighting? With employees, suppliers, creditors, etc.? No doubt, you're absolutely right in all cases. But this election...
View articleThe companies said they hope to expand the deal to other countries. Read More...
View articleAfter consumers have signed up for your mailing list, they expect to receive relevant, timely messages. But determining what's relevant isn't always e...
View articleIn what one executive denied is an about-face by either party,DirectStuff.com will buy back properties it sold to Save.com in May. Read More...
View articleThe Top 25 Web properties for the month of October 2000 ranked by unique audience according to Nielsen//NetRatings Inc. Read More...
View articleDCLK and a major offline consumer goods firm will tell offlinemarketers how their Web spending affects sales. Read More...
View articleNet Perceptions and Trigent; iBoost.com acquires an ad exchange;Clientize bows marketing suite. Read More...
View articleThe perceptions wireless users have of mobile technology differ around the world, according to a report by The Boston Consulting Group, which also fou...
View articleMarketing is more than a necessary evil, and it's more than a cash sinkhole of ads and brochures. Is this fact or fiction? Or is it the future? Read M...
View articleWhat's the likely benefit of a more informed customer? One who's more satisfied. So what background knowledge should people have to recognize just how...
View articleHow much will people pay for your product? What price point is likely to maximize profit? Following on his discussion of margins last week, Aaron take...
View articleSeveral online services claim to be able to track the competitive media spending and ad view volumes in a particular buy. But can you really track eve...
View articleThe anti-spam organization added several 24/7 mail servers to itsRealtime Blackhole List for alleged violations. Read More...
View articleThe morale of a creative department is very fragile. Scientists have shown that there is a higher concentration of ego issues in a creative department...
View articleE-tailers must establish consumer trust if consumers are going to buy online. Maintaining consumer trust in your brand requires respect for consumer p...
View articleEveryone has a different reason for building a mailing list. Tom discusses the major options -- in-house versus outsourcing -- then examines the tools...
View article