The Gen Y footware company joins a growing list of traditional advertisers who are moving online -- but playing it safe by sticking to the Web's most ...
View articleThere's always been a certain amount of paranoia in the ISP community, and at last week's ISPCON conference, the villain was easy to identify. It wasn...
View articleFinding the right ad sales partner is complicated. Bigger isn't necessarily better (although it might be). An agency with a strong interactive focus m...
View articleDefenders of the CPM ad model get more ammunition. Read More...
View articleThe Web ad rep firm lands a sizable client while News Corp. gets an "in" with agencies. Read More...
View articleCanadian women are doing more banking and shopping online, according to a study DoubleClick and J.C. Williams, which also found continued concerns abo...
View articleOn the heels of its missed Q3 earnings, the loyalty marketer says its fourth quarter and fiscal year losses won't be another unpleasant surprise. Read...
View articleWith the proliferation of broadband, people are getting excited about online movies. Here's a tour of what's playing on the Net. Read More...
View articleWhat practices encourage e-business success? See what principles one e-tail operation embraced on its way to bringing in over $4 billion in revenue an...
View articlePeople who recently saw an online advertisement have a dramatically higher propensity to purchase or register at the advertiser's site, according to a...
View articleThe wireless community platform inks deals for placement on with two popular carriers' WAP sites. Read More...
View articleThe ad serving giant links up with a major WAP publishing network. Read More...
View articleThe holidays can present opportunities for email marketers to get a boost in their response rates due to seasonality conditions. Or not. Kim tells you...
View articleConsumers love word of mouth. Design matters. Give away free samples. Be accessible. These are but a few of the lessons the web has to teach marketers...
View articleDespite continued increases in the number of online brokerage accounts and the number of online investors, account aggregation services have yet to ca...
View articleForward-thinking e-marketers must master the art of using electronic customer relationship management (e-CRM) to optimize their marketing efforts. Thi...
View articleOnline customers recognize they have a voice now, but they're not talking to site owners, they're talking to third parties like Epinions.com and eComp...
View articleNext Generation Network gets some cash to expand its E*Billboard network in a space gathering increasing momentum. Read More...
View articleAmazon.com helped bring affiliate marketing into the pages of business journals, but is the Amazon Associates Program the first affiliate program ther...
View articleBrick-and-mortar retailers are beginning to realize the potential of online promotions like coupons and loyalty programs to drive traffic and sales. H...
View articleSellers always try to increase the price of inventory by convincing buyers that traffic, reach, content, and media brand matter. What really matters, ...
View articleThe Top 50 sites of October 2000, according to PC Data Online. Read More...
View articleThere are big surprises in the air for the Bellheads and cable head ends. Dana's looking at some of them at ISPCON this week. Read More...
View articleThe I-shop conceded that it overspent and got burned by dot-com clients. Read More...
View articleThe e-commerce player narrows its losses after creating an e-mail marketing unit. Read More...
View articleAs click-throughs hover below 1 percent and Internet marketers debate the branding effect of banners, research by AdRelevance has learned that the maj...
View articleIntegrated on- and offline work will promote and position Sony's newly unveiled lifestyle-oriented retail site. Read More...
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