The company came up short by a whopping $0.12 per share, and revised its future revenue and profitability estimates. Read More...
View articleThe industry association sets a high bar for its members, but declines to issue guidelines for location-based advertising. Read More...
View articleConsumers seem ready to to implement home networks, and home builders are constructing homes that make it easier for them to do so, which is good news...
View articleMore than 500,000 companies will be participating in e-marketplaces as buyers and/or sellers by 2005, according to research by Gartner Group, Inc., bu...
View articleThis is going to be an important holiday shopping season for online retailers. More consumers will spend more money online. This is the good news. But...
View articleGone are the days of Web spending to build an Internet presence, and in their place is spending to integrate the Internet into internal and external b...
View articleAnother would-be public company bows out of the queue, citing volatile market conditions. Read More...
View articleThe company incorporates its database-linked dynamic content technology into a CRM solution. Read More...
View articleIntraSource joins Impower as one of the few companies offering e-mail list services that traditional direct marketers have had for years. Read More...
View articleIs media a commodity or not? Are price and service the only distinguishing factors that a buyer should take into consideration when putting together a...
View articleWhat can we do to get into our customers' mindsets? Keep corporate-speak from sneaking into your marketing communications, then modify your site so yo...
View articleThinking about joining the podium set? You should -- it can be an excellent way for a young company to gain exposure. Neil's got some great tips to sh...
View articleEvery month Media Metrix releases the Top 50 Digital Media/Web properties among US Internetusers. When you add Australia, Canada, France, Germany, Jap...
View articleThe process of selecting a new president is yet another battle of the brands. Much like the way Hughes is rebranding itself from defense contractor to...
View articleThe dividing line between content and advertising isn't as strong online as it is in traditional advertising. This results in a unique opportunity to ...
View articleWhen it was announced that PRIMEDIA was to purchase About.com, PRIMEDIA's shares shed a fifth of their value within minutes. Did PRIMEDIA even buy a r...
View articleMediaplex works to gain support for its adXML standard with its first application in automating offline ad buying. Read More...
View articleAlthough 80 percent of advertisers use the full banner in online campaigns, other ad formats account for a majority of impressions and garner far grea...
View articleMany companies can't answer simple questions about their web site visitors. But you need this information to effectively market your offerings. While ...
View articleThough some people talk of rep firms and ad networks as if they were the same animal, there are important differences between them. And understanding ...
View articleMarketers, whatever their industry, want to send the right message to the right customer with the right pricing under the right circumstances through ...
View articleIn the midst of a flailing market, the mobile content service toots its ownhorn as an ad vehicle for "pioneering" advertisers. Read More...
View articleEuropean e-tailers have yet to provide reliable and efficient delivery and customer service to consumers, according to a study by Andersen Consulting,...
View articleDoubleClick forges alliances with two players in the mobile ad business. Read More...
View articlePerson-to-person auctions are hot on the web. People love turning junk into cold hard cash or exchanging it for new junk. Here's some cool online reso...
View articleKim has a "Cool Promos" folder in her email program. She's a harsh critic of promotional emails and doesn't save many. Here are the features that clic...
View articleThe Internet isn't a product, or even a set of products. It's a medium, like radio or TV. This is a point being missed by investors looking at web bus...
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