How fresh is permission from a year ago? Could be pretty stale. Here’s how to get back to your subscribers every six months with an invitation to fres...
View articleThree powerful players in the ad serving business agree to make nice. Read More...
View articleMany web marketers are looking at the wireless web frenzy, wondering how they can jump aboard the hype train. But age and experience beat hype and nov...
View articleThe yellow pages service expands its yellow page listings and directions services to wireless. Read More...
View articleHow do you know what CPM to charge? Short answer: whatever the market will bear. Andy tells you how to price your ad vehicles, perhaps setting the pri...
View articleAmid mounting losses, a management shakeup at the loyalty marketer is aimed at turning things around. Read More...
View articleYou've heard this before: "Content is king." And there's a reason for this -- it's true. Looking for it is the No. 1 reason people go online. Smart me...
View articleThe product registration marketer hopes to tap the European market by partnering with a Dutch powerhouse. Read More...
View articleAs the holiday buying season approaches, e-tailers are looking to expensive e-CRM solutions as the answer to abandoned shopping carts, a costly, overb...
View articleOnline marketing firm USAData netted an additional $6 million from database firm Acxiom. Read More...
View articleThe targeted content marketer continues its growth. Read More...
View articleThe deal enables ACTV to offer its technology to Cylo's clients. Read More...
View articleOpt-in email is hot. Know why? Because that's where the money is. In the first of a two-part series, Tom covers logistics and technical considerations...
View articleSo you think email marketing means sending advertisements to a list of email addresses? Blech! No wonder you're being left out in the cold. The power ...
View articleWhat's the "real" average CPM? Try $11. But don't get hung up on this. Very few buys should have a CPM of $11. Many will be less expensive, while othe...
View articleDana's taking a look at one of the more interesting sidelights of this year's election, the buying and trading of votes. It started baldly enough, wit...
View articleAdForce Asia will supply AdForce narrowband ad serving technology to PacificCentury CyberWorks advertising joint venture AdSociety. Read More...
View articleThe Internet holding and venture company will launch its first ads in a crucial period of restructuring. Read More...
View articleThe market for CRM applications is going strong, despite market fragmentation and no clear industry leader, according to research by Ovum, Aberdeen Gr...
View articleOnline sales reps are leaving dot-coms to go back to traditional media. Why? Because it's more profitable. Online publishers need to establish standar...
View articleClickZ readers have asked, "Which sites out there have successfully applied training techniques to marketing objectives?" Never say Trude isn't obligi...
View articleWe all know that when it comes to marketing, targeting is the way to go. But Health4her.com disagrees. See how this three-year-old business has realiz...
View articleThe maker of the popular handheld organizers wants to communicate its strengths as a software platform with a $100 million ad campaign. Read More...
View articleMartin ponders the difference between real books and e-books, between retailers and e-tailers, and between the real world and the virtual world. Read ...
View articleIt's not enough to create content anymore -- you've got to get out there and promote it. Gerry tells you the many ways in which to promote your conten...
View articleIf someone told you designers were shape shifters, you'd have no trouble believing it. It would explain a lot. In fact, it's true. Knowing how they do...
View articleThough intranets are popular with management teams trying to improve corporate communication, most remain unpopular with employees. What gives? Build ...
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