Napster offered free music without a business model. Now one of its sworn enemies is endorsing a bolted-on business model while hoping others will joi...
View articleThe $22 million deal will buy ValueClick one of its chief CPC competitors, expand its network and boost its bottom line. Read More...
View articleViral marketing is a great bang for the buck for many products and services. Tom gives you three principles for getting the most out of your viral eff...
View articleChallenger, Gray & Christmas said a record 129 CEO departures were announced in October -- a rate of nearly six per day. Read More...
View articleA pioneering interactive agency feels the pinch. Read More...
View articleAOL notches another major offline brand. Read More
View articleToday's All Saints' Day, so it's a good time to talk about who might be the patron saint of the Internet. The Catholic magazine The Tablet announced i...
View articleManaging graphic designers, art directors, and copywriters is a challenge since creatives tend to be different than other staff members. Here's how yo...
View articleUnited Airlines taps Dash to help it retain frequent fliers. Read More...
View articleAn ad designed to appeal to Texans probably wouldn't appeal to Thais, even apart from the language barrier. As Internet usage expands worldwide, geota...
View articleDid you realize Christmas starts after Halloween this year? Kick off the season with a look at the latest in holiday e-commerce statistics and predict...
View articleWhether you sell diet counseling or electric drills, collecting and nurturing enthusiasts requires little or no money online and pays off handsomely. ...
View articleNapster is back in the news as it tries to find a way to legally allow its users to share music files, and now comes research by PC Data Online that s...
View articleMore than 28 million US online households are expected to use a high-speed Internet connection by 2005, according to a report by Jupiter Research. But...
View articleAt least four vendors at Internet World displayed various forms of 3D technology. Bill describes the new angle to 3D technology from Cryonetworks, Act...
View articleAltaVista becomes the first domestic search engine to resell Unicast's rich media interstitial ads. Read More...
View articleSo you're on your way to identifying the keywords and key phrases most likely to drive targeted traffic to your site. Great. But before you make your ...
View articleThe new economy revolution is over. It's time to use marketing tactics that focus on the customer, not the medium. Sean offers 10 rules for success in...
View articleA pact gives the Alley-based firm access to AOL's membership -- and its merchants. Read More...
View articleSmall businesses can't afford to buy banners on the Net's most popular sites or over-hyped under-effective Super Bowl ads, but it doesn't mean they do...
View articleIf content-rich sites had a better way to make money, would greater remuneration for writers and higher-quality content follow? Read More...
View articleCompares costs and other critical factors for marketing by email. You can manage and execute email campaigns internally, use an application service pr...
View articleFinances can be tight at a start-up -- Neil knows this. But where marketing's concerned, cutting corners can be the equivalent of cutting your throat....
View articleThe Canadian software developer and venture company hopes to become a player in the broadband and emerging media distribution and development business...
View articleThe Yahoo! rival rolls out scrolling, scratch-off and expanding banners in a bid to attract advertisers. Read More...
View articleWe now have more sophisticated metrics than CTR to determine campaign success. Use interactivity and traditional advertising tactics to create relevan...
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