It's difficult to communicate the brand when there's a split between the interactive and traditional sides of agencies. One solution is to toss the "e...
View articleThe recent U.S. presidential election is the perfect argument for why we need common standards like XML. It's a critical challenge because technology ...
View articleMany dot-com marketing managers have faced the task of optimizing their web sites' presence in search engines -- only to be disappointed with the resu...
View articlePublisher acceptance is the biggest hurdle facing rich media today. But some companies are trying to make things work for those wanting to use rich me...
View articleNetscape and AOL are gearing up for a promotional campaign to launchits new browser. Read More...
View articleOn the heels of serious market woes, online retailer buy.com took thewraps off its new marketing and advertising campaign Wednesday. Read More...
View articleSay you've launched your affiliate program and then realize running it is a bigger challenge than you anticipated. Here's a little guidance on how to ...
View articleAnti-spam group adds several MSN systems to notorious blacklist; some legitimate MSN subscribers could be affected by disruptions. Read More...
View articleDot-com start-ups generally don't have the time to wait for a deal to turn around; they need to show results right away. Consider employing a buy cycl...
View articleDana's here to tell you about a terrible scandal. Democracy is being undermined, its intentions thwarted. The expressed will of the majority is being ...
View articleWant to get the word out about what you're selling? Participating in online forums and discussion lists is a great way to do it. But be careful -- thi...
View articleThe online loyalty marketer aims to boost its membership by claimingusers of AltaVista's incentive program. Read More...
View articleVisa continues its efforts to market itself online while the I-shoplands a prestigious client. Read More...
View articleHow to get the most out of limited resources is a question that many start-up marketers wrestle with. When money's tight, every effort counts. So you ...
View articleDoubleClick Media expands to eleven country publishing clients. Read More...
View articleOffline marketers have long viewed special events as marketing opportunities. It's a great way to get a targeted message out to an appropriate audienc...
View articleA major brouhaha erupted last week over the undue influence of key PR firms like Burson-Marsteller and Porter Novelli on the media. Gene watched sophi...
View articleOne of 2000's big nonstories was the wireless application protocol (WAP). Wireless access to the Internet failed to take off because services such as ...
View articleReports are already hinting that this year's online retail holiday season will be a bust. But research by The NPD Group, which predicts online holiday...
View articleClients can have unrealistic expectations about what advertising can deliver in a short period of time. Here's what to do if after running a campaign ...
View articleThe Andover, Mass. holding company will cut two ad-supported units in its move to slim down. Read More...
View articleAs marketers attempt to reach consumers through all digital media, including web sites, email, cell phones, PDAs, and digital television boxes, the pr...
View articleWhen will people start going to the Internet rather than print for content? Perhaps when advertising sales rival those of print or when content improv...
View articleThe lay offs are a result of the market downturn and changing electronic commerce priorities. Read More...
View articleThe Alley startup lands a sizable, national client. Read More...
View articleThere's been a lot of talk about the effectiveness of standard online ad units. Recent research says smaller units such as buttons and half banners ar...
View articleWhile cable modems and DSL residential services currently dominate the North American high-speed Internet marketplace, alternative broadband technolog...
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