Consumer confusion could be one of the worst obstacles we face as Internet marketers today. Luckily, a little user testing can help avoid frustrating ...
View articleExperts from Cahners In-Stat and Dataquest agree that cable modems and DSL will drive high-speed Internet market in the US, but the reasons they give ...
View articleAs unglamorous as search traffic may be from a creative perspective, paid links (especially performance based) continue to offer more options to adver...
View articleMarketers talk about building relationships with customers via email. But we form relationships with people, not institutions. Do our customers even w...
View articleThe company warns that it will post an loss after one-time charges, rather than earning $0.11 per share as expected. Read More...
View articleE-mail newsletter ad network PennMedia joined the many ad-supported plays moving into the research biz. Read More...
View articleAustralian measurement and research firm Red Sheriff will end this year on a high, announcing an increase in its third round funding. Read More...
View articleIf you're able to capture good-quality, targeted search engine traffic, you're well on your way to reaching your branding and other marketing objectiv...
View articleExcite@Home's online ad network and technology unit comes under class-action scrutiny for its cookie practices. Read More...
View articleWhether you're running a drugstore or an online empire, if you don't treat each customer like gold, charge a fair price, and offer something that cust...
View articleWith the growth of the web, the strategy of setting out free bait for your target market has become more and more powerful. Here's how and why it work...
View articleWhen the Internet was emerging, everyone agreed that this new medium would bring together people of different backgrounds, nationalities, and ideologi...
View articleBill gives a rundown of three new rich media technologies from this year's New York @d:tech: EyeWonder, TrafficMac, and CyberExtruder. Read More...
View articleDirect marketers in any medium want to test ad variables. Call it a primal urge to isolate and measure. But for too long, the email newsletter environ...
View articleThe company lands an additional sales channel for its automated,aggregated buying service. Read More...
View articleNo other industry could benefit more from the Internet than healthcare. Despite this, the industry is way behind in applying the Internet effectively....
View articleTwo regional ad networks partner to cross-sell their inventory inthe face of increasing competition from U.S. players. Read More...
View articleDo you have what it takes to create buzz? Not every writer can craft copy that gets people buzzing. But when you do, the results can be incredible. Re...
View articleHow do you further engage customers in conversations with you and with each other about you? Learn specific areas where conversations can be joined or...
View articleWith warnings that it needs an infusion of $50 million hanging in the air, marchFIRST instituted an employee stock option re-issuance program to keep ...
View articleWhile PR positioning played a major role in the aftermath of the 2000 presidential race, the bumbling events that unfolded seem to prove how resilient...
View articleWhat's ahead for the coming e-Christmas? Conventional wisdom holds that the online arm of real-world stores will shove the dot-coms aside. But are the...
View articleThe pay-for-performance ad network keeps on rolling with its thirdacquisition in two months. Read More...
View articleAfter reports that online shopping may experience a severe lack of shoppers this holiday season, research by PricewaterhouseCoopers, Deloitte & Touche...
View articleOK, so direct marketing is not particularly sexy. But it gets results. Sometimes the best marketing and sales efforts during a company's early stages ...
View articleInteractive advertising needs to work in concert with other media to benefit the client rather than be an independent operation just selling space. Ji...
View articleSponsored surfing play AllAdvantage said it will move into the ad repand marketing technology businesses. Read More...
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