WAP hasn't really lived up to everyone in the industry's expectations. However, there are some types of WAP services and sites that are genuinely usef...
View articleMatchLogic's database marketing division will give a boost to the rich media e-mail start-up. Read More...
View articleSupporting your third-party sales team -- the folks who work at your contracted rep firm or ad network -- is critical to outstanding revenue returns. ...
View articleHoliday gift giving becomes a mad race to match up a long list of friends, family members, and colleagues with a creative list of gifts you hope they'...
View articleHow is your e-business going to celebrate the holiday season? How about playing "Dreidel for Jobs"? The winner stays employed, the losers get pink sli...
View articleTesting is the mantra of the email marketing world, and there are so many variables to be tested. Here's an element that hasn't received much attentio...
View articleBut 64 percent of Internet retailers plan to spend the bulk of their addollars online this year. Read More...
View articleA month-long campaign takes a jab at ISP market leader AOL by promising an alternative to a "dumbed-down version" of the Web. Read More...
View articleNobody knows yet what marketing on devices like Palms or cell phones will look like. Many rules of e-marketing might not apply because a handheld is m...
View articleThe online advertising industry giant cuts its workforce, amid major contractions in the sector. Read More...
View articleWe know a lot about our customers. Yet it's still hard to predict how they'll act or what they'll want. In the next few articles, Chris will be taking...
View articleInternet retailers have started their holiday ad campaigns a little later than they did last year, and they've cut back on expensive TV and radio ads ...
View articleResearch by Gartner Group, PC Data and Goldman Sachs found that Internet shoppers will increase the amount they spend online this year, although store...
View articleA veteran of the 30- and 60-second spot, Monster.com gives direct response TV a try. Read More...
View articleWhile the dot-com deathwatch continues, Andy sees something a little different. Wise entrepreneurs have a rare opportunity to create successful online...
View articleLess than one-third of Fortune 500 businesses order strategic goods from online suppliers, according to a study by Hurwitz Group, which also found tha...
View articleConsumers seem to expect more from online businesses during the holidays. Shoppers blow a gasket if a web site slows down during peak traffic. But doe...
View articleYou're a small-site owner with ad inventory to sell. But you don't have much money or time. Is using an ad network your only choice? No. Here's a do-i...
View articleThe Watertown, Mass., company, which manages online marketing campaigns, struggles to survive, despite early backing from CMGI, Intel and Microsoft. R...
View articleThere are about a million types of toolsfor establishing the all-powerful opt-in email list, but breaking down the options into three price categories...
View articleIt's been a tough couple of months for big web service firms, but following some hiring guidelines can help you avoid being affected by the troubles. ...
View articleWhile a few dot-coms are closing up shop, affiliate marketing looks to be well established among the Top 100 web sites. Take a look at how the web's t...
View articleThe sports content publisher moves to outsource its ad sales operation. Read More...
View articleThere is high interest in high-speed Internet connections among the US households that currently connect to the Internet, according to a study by Harr...
View articleHow does a good media planner spend her day? To find out, one has to go into the field and observe the planner in her natural habitat. This week's foc...
View articleBrand building experts say creating a consistent and strong brand begins at home. Read More...
View articleAn established player new to the p-to-p money transfer biz inks a distribution and marketing agreement. Read More...
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