IAR Bits and Bytes for Wednesday
Media

IAR Bits and Bytes for Wednesday

25y Team ClickZ

IAR Bits and Bytes for Wednesday

Responsys, Cohn & Wolf in Deal; Ad Pepper Media, MessageMedia Team; BeFree Announces Wins Read More...

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Red Sky Interactive Axes 70
Media

Red Sky Interactive Axes 70

25y Christopher Saunders

Red Sky Interactive Axes 70

The San Francisco-based I-shop's "evolving vision" led to a round of cuts in late November, amid allegations of the poor handling of recent mergers. R...

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Navigating the Holiday Party Scene
Marketing

Navigating the Holiday Party Scene

25y Peter Kaufman

Navigating the Holiday Party Scene

December is party time in the ad business. But all the year's great work can be undone with one drunken rendition of "Louie, Louie" at the office part...

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Ride the Email Wave
Marketing

Ride the Email Wave

25y Scot Wingo

Ride the Email Wave

Find out why so many affiliate programs turn to email marketing as a solution to effectively leverage their programs and succeed. Read More...

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Building a Successful Business in 2001
Marketing

Building a Successful Business in 2001

25y Sean Carton

Building a Successful Business in 2001

Dot-coms are becoming dot-bombs at Internet speed. Building a business for the long term is the same today as it ever was. Sean offers eight things to...

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Accessibility Can Pay Off
Marketing

Accessibility Can Pay Off

25y Marcia Yudkin

Accessibility Can Pay Off

Garden.com, Furniture.com, boo.com... If they couldn't hang on, what chance does the underfunded upstart stand? Well, sometimes smaller is better. Mar...

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Job Seekers Finding Success Online
Audience

Job Seekers Finding Success Online

25y Michael Pastore

Job Seekers Finding Success Online

The bad news: dot-com layoffs. The good news: the Internet is a pretty useful tool if you're looking for a job. More than 40 percent of job seekers wh...

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Streaming Media Use Grows to New High
Audience

Streaming Media Use Grows to New High

25y Michael Pastore

Streaming Media Use Grows to New High

Streaming media consumption reached an all-time high in November 2000, with 35 million Web users at home accessing streaming content, a 65 percent inc...

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Razorfish Cuts Q4 Estimates, Says it Will Not Cut More Staff
Media

Razorfish Cuts Q4 Estimates, Says it Will Not Cut More Staff

25y Christopher Saunders

Razorfish Cuts Q4 Estimates, Says it Will Not Cut ...

The New York-based I-shop continued the spate of bad news in the sector, announcing that it would not see an expected profit this quarter, and will mi...

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CoolSavings Teams for Grocery Retailer Agreement
Media

CoolSavings Teams for Grocery Retailer Agreement

25y Christopher Saunders

CoolSavings Teams for Grocery Retailer Agreement

The move will give the Chicago-based online couponer access to a host of potential new clients. Read More...

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AdForce Inks Deal with iVAST for MPEG-4 Rich Media Ads
Media

AdForce Inks Deal with iVAST for MPEG-4 Rich Media Ads

25y Christopher Saunders

AdForce Inks Deal with iVAST for MPEG-4 Rich Media...

CMGion's ad serving technology firm will work with a streaming media company to bolster its broadband ad capabilities. Read More...

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Promotions.com Cuts Additional 25 Percent, Will Rename Unit
Media

Promotions.com Cuts Additional 25 Percent, Will Rename Unit

25y Christopher Saunders

Promotions.com Cuts Additional 25 Percent, Will Re...

Following a second round of cuts, the online promotions company said its Custom Solutions business would become "Promotions.com" proper. Read More...

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Ad Pricing: Did We Jump the Gun?
Media

Ad Pricing: Did We Jump the Gun?

25y Jim Meskauskas

Ad Pricing: Did We Jump the Gun?

Solid content providers with a real audience are being forced out of business because the integrity of their CPMs cannot be preserved. Maybe we got it...

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Communicating to Consumers at the Right Frequency
Email

Communicating to Consumers at the Right Frequency

25y Bruno Gralpois

Communicating to Consumers at the Right Frequency

Companies struggle to determine the optimal frequency rate for communicating to their customers. Remember: In advertising, less can be more! Read More...

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K2 Digital Lands $12M as CFO Departs
Media

K2 Digital Lands $12M as CFO Departs

25y Ryan Naraine

K2 Digital Lands $12M as CFO Departs

The Alley design shop was badly in need of a fresh infusion of capital to keep operations afloat. And then presto, a white knight appeared. Read More...

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CFO, President Out at Digitas
Media

CFO, President Out at Digitas

25y Christopher Saunders

CFO, President Out at Digitas

Another interactive consultant announces a reorganization -- but not due to market woes, it says. Read More...

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Are Your Suppliers Loyal?
Marketing

Are Your Suppliers Loyal?

25y Cliff Allen

Are Your Suppliers Loyal?

As online customers discover their web services being increasingly discontinued, their trust in any web company or site is likely to decrease. Read Mo...

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Choosing a Name Just Got Harder
Marketing

Choosing a Name Just Got Harder

25y Neil Cohen

Choosing a Name Just Got Harder

Neil experienced his first flak attack recently. But he's wiser for the experience, for it reminded him of a persistent -- and growing -- problem in t...

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Layoffs Pending at Engage
Media

Layoffs Pending at Engage

25y Erik Dafforn

Layoffs Pending at Engage

The CMGI-owned online advertising firm releases weak first quarter results, and the new CEO warns that it will "create a simpler, more efficient compa...

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Content for a Crisis: Be Nimble, Be Quick
Media

Content for a Crisis: Be Nimble, Be Quick

25y Susan Solomon

Content for a Crisis: Be Nimble, Be Quick

What happens when you're faced with an organizational crisis and there are things you don't necessarily want to post on your site -- but need to? Read...

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When Being Ignored Is Bliss
Media

When Being Ignored Is Bliss

25y Dana Blankenhorn

When Being Ignored Is Bliss

You ever gawk at traffic running smoothly? Didn't think so -- it's the accidents that grab our attention. So if your press release is being ignored, t...

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Investors Relying More on Online Information
Marketing

Investors Relying More on Online Information

25y Michael Pastore

Investors Relying More on Online Information

Even though individual investors have more tools available to them than ever before, a survey by PR Newswire and the NAIC found that retail investors ...

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Siegelgale cuts 23, CMO Departs
Media

Siegelgale cuts 23, CMO Departs

25y Christopher Saunders

Siegelgale cuts 23, CMO Departs

The Alley-based consultant joins the swelling ranks of I-shopsgiving staffers pink slips for the holidays. Read More...

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The Seven Qualities of Highly Successful Web Writing
Marketing

The Seven Qualities of Highly Successful Web Writing

25y Kathy Henning

The Seven Qualities of Highly Successful Web Writi...

Kathy Henning addresses the seven qualities of highly successful web writing: clarity, relevance, brevity, scanability and readability, consistency, f...

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Consumer Electronics Remain an Offline Buy
Audience

Consumer Electronics Remain an Offline Buy

25y Michael Pastore

Consumer Electronics Remain an Offline Buy

Consumers' likelihood of purchasing consumer electronics online is falling and defection is high, according to a study by cPulse. Read More...

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Is Flash Really 99% Bad?
Marketing

Is Flash Really 99% Bad?

25y Adam Jackson

Is Flash Really 99% Bad?

Usability is a factor that designers must take into account. They also have to create high-impact web advertising. For now, Flash seems to be the most...

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Lessons in Customer Service From the Web
Media

Lessons in Customer Service From the Web

25y Kim Brooks

Lessons in Customer Service From the Web

Although the web hasn't put stores out of business yet, it does have a few lessons to teach offline retailers. Read More...

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