How does one technically implement a directory-based or sponsorship-based advertising program? A few easy tips from Richard can show you how. Read Mor...
View articleThe New York-based i-shop continues its effort to cope with growing shareholder concerns and executive changes. Read More...
View articleThe True North interactive shop said it has cut some positions and lined up deals to secure funding in a time of "considerable industry uncertainty." ...
View articleWhen it comes to choosing which PC brand their household will buy, men make more of the final decisions than do women, according to a survey of more t...
View articleGiving is big business in the United States, especially during the holiday season. Though 1999 charitable contributions topped $190 billion, little wa...
View articleThe formerly ad-supported ISP said high costs have forced it to require heavy users to pay a fee to keep surfing. Read More...
View articleThe business gods just laid whoopass on us. Let's admit our mistakes and learn not only from our screwups but also from those who preceded us in other...
View articleLast Christmas we were all dreaming of dot-com riches. This Christmas instead of expecting Ferraris in our driveways, we're just hoping Santa doesn't ...
View articleThe Internet consultancy whose Q3 warning signaled deep trouble in the sector says its Q4 loss may be twice what Wall Street expects. Read More...
View articleThe ad network and technology firm has pulled its IPO and indicated that it intends to restructure. Read More...
View articleA lot of online media goes unsold, maybe as high as 60 percent or more. Sellers speak of "rate card integrity," deviating only slightly from stated ra...
View articleHow good is your brand, and when can you afford to be truly satisfied that it's at the top? Martin tells you how to measure your brand with benchmarki...
View articleKate Everett-Thorp will retain the top spot at San Francisco-based digital agency, whilethe COO will assume the president post. Read More...
View articleWith so many great Internet businesses going under and with Stephen King replacing Jeff Bezos as Entrepreneur of the Year, maybe truth is less profita...
View articleThe Alley ad giant said it won't match a third-party's bid for e-mail marketer NetCreations. Read More...
View articleBetween 75 and 90 percent of online shoppers abandon their shopping carts. That translates to retailers losing big bucks. See how Reflect.com, a purve...
View articleTom's not going to be selfish and ask Santa for a black- market PlayStation 2. Instead, he's asking him to give a few gifts to some other folks in the...
View articleAOL will offer brokerage services, financial content and tools through its personal finance channels. Read More...
View articleSuffering mightily from the Web ad sector's decline, the CMGI-owned ad network is working to improve operating margins. Read More...
View articleTotal spending on online sales increased from $4.4 billion in October to nearly $6.4 billion in November, according to the NRF/Forrester Online Retail...
View articleThe online ad industry has released numbers documenting the much-touted, third-quarter revenue slowdown, as the Internet Advertising Bureau released r...
View articleMP3.com aims to expand its business through a marketing deal with one of the Big Five music companies. Read More...
View articleThe i-shop is hunting for a new CEO as it aims to boost EBIDTA profitability. Read More...
View articleThe e-mail marketing firm is on the verge of leaving DoubleClick at the altar, as an undisclosed suitor woos it away with a better deal. Read More...
View articleThe e-mail marketer will serve to boost sales on and traffic to iiGroup's portfolio of e-commerce and content sites. Read More...
View articleChanging habits and launching a new exercise program is never easy -- for people or corporations. The best thing Gates and Case can do is join their b...
View articleSpokespeople for the online advertising industry's largest association said they see reassuring trends -- despite the downturn in ad spending. Read Mo...
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