The 50th anniversary of the infamous Disney attraction will include lots of singing on a dedicated website, as well as the ability to design virtual d...
View articleAhead of ClickZ Live New York, a video interview with Google digital marketing evangelist Avinash Kaushik, in which he discusses a new framework for d...
View articleCreating content can often be frustrating for marketers. Here are eight tips that you can put into practice today for how to make content creation fas...
View articleHow could the social media giant have missed the opportunity to own its most important asset at the registry level - its website? Here are a few ideas...
View articleHere are five types of nurture marketing programs that you can deploy for your organization, which will help to improve the overall efficiency and eff...
View articleIf you are a technology company who sells cookie targeting solutions, the good times aren't over, but they are a-changin'. If you are a marketer who i...
View articleAs search engines innovate, the SERPs will continue to be crowded, thus limiting the potential for a large number of text ads to display. If we are al...
View articleThe newly launched C21 Social Xchange is a social media marketing, communications, and advertising tool suite for Century 21 agents and brokers. Read ...
View articleDurex says the film is "a passionate plea to escape the screen and embrace the physical." One week after it was posted to YouTube, the video had more ...
View articleThe brand is drumming up excitement for the debut of its breakfast menu on March 27 by distributing phones that will receive calls and text messages a...
View articleNissan has added a Q&A tab onto its website for prospective buyers of its electric Leaf model, where it has aggregated answers to common questions...
View articleA collection of six stories from the early years of digital advertising, from the first mobile ad to Java's origins to the availability of wireless In...
View articleMany successful multi-channel marketers are finding out that our roots in good old direct and database marketing are powerful assets in our new "big d...
View articleConnected TV is bursting into the marketplace. Together, speed, device prevalence, and quality will fulfill consumer demand. Read More...
View articleBrands and businesses need to lighten up on social media. If you want to be a success on social media, you can't afford not to be extemporaneous and e...
View articleThe major upgrades to Adobe Marketing Cloud span all six of its products. A central theme is unifying not only customer data but also creative assets,...
View articleiBeacon is a micro-location and positioning protocol that lets your phone interact with low power transmitters (or beacons) placed in strategic locati...
View article"The Retargeting Playbook" covers strategies from basic to advanced, gives tips on how to set up retargeting campaigns, and shares best practices and ...
View articleCould you imagine Twitter without @replies or #hashtags? It seems Twitter is considering eliminating both, even though they are deeply ingrained withi...
View articleA study of 2,000 email lists and 93,000 emails by TrackMaven finds that the approaches many brands have taken toward email marketing are stale. Here a...
View articleThe program, Delta Innovation Class, invites LinkedIn users to apply for a chance to sit next to a so-called industry leader during a flight to an eve...
View articleInspired by March Madness, the companies behind the frozen food and men’s care products are asking fans to vote on branded video content. Read More...
View articleFor seven days I "forced" myself to only use Google Glass in place of my phone, tablet, or computer for any task that the wearable technology could ex...
View articleSometimes in business it's smart to strive to be a "small giant" and spend your time finding a niche, smaller market and being the best at it - in fac...
View articleMarketing to people who have similar interests may carry a greater value proposition than marketing to those who don't, even though they may be social...
View articleAlthough the growth of social media and mobile marketing has caused some to question whether email marketing is still relevant, in fact email marketin...
View articleLike a crowded road race, there are millions of spectators and, at least, thousands of participants in social media marketing. It takes careful planni...
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