40 Percent of America's Kids Online
Audience

40 Percent of America's Kids Online

26y Michael Pastore

40 Percent of America's Kids Online

More than 25 million children in the US are on the Internet, three times the number of children who were online in 1997, according to a report by Grun...

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Handango, AltaVista Create Co-branded Wireless Content Channel
Media

Handango, AltaVista Create Co-branded Wireless Content Channel

26y Pamela Parker

Handango, AltaVista Create Co-branded Wireless Con...

One player raises its profile, while the other jumps to the cuttingedge, with a deal to create a new shopping destination. Read More...

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Setting Standards for Banner Ads on Your Site
Marketing

Setting Standards for Banner Ads on Your Site

26y Jonathan Lehrer and Sara Marberry

Setting Standards for Banner Ads on Your Site

Did you ever get duped by a stupid banner ad that looks like an error box with words something like "Search speed is too low. Choose to fix or blast o...

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Pay-for-Position Traffic Gets Hot
Search

Pay-for-Position Traffic Gets Hot

26y Paul J. Bruemmer

Pay-for-Position Traffic Gets Hot

There are places out there that will list you if you're willing to pay. Not only that, some traffic agencies are using third-party, pay-per-click traf...

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European Shoppers Moving Online
Audience

European Shoppers Moving Online

26y Michael Pastore

European Shoppers Moving Online

Research by MMXI Europe has discovered that the online retail category is more popular than business and finance, news, and travel. The most popular p...

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AdForce to Deliver Ads to Public Access Kiosks
Media

AdForce to Deliver Ads to Public Access Kiosks

26y Pamela Parker

AdForce to Deliver Ads to Public Access Kiosks

AdForce allies with National Electronic Technologies to serve ads to kiosks. Read More...

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broadcastspots.com Adds Streaming Audio to Media Marketplace
Media

broadcastspots.com Adds Streaming Audio to Media Marketplace

26y Pamela Parker

broadcastspots.com Adds Streaming Audio to Media M...

The radio advertising marketplace, adds a new medium to its mix. Read More...

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A Tale of Two Monopolists
Media

A Tale of Two Monopolists

26y Dana Blankenhorn

A Tale of Two Monopolists

Bill Gates never set out to become a monopolist, but telephone companies did. Gates set out to control the base of the software pyramid, and for 20 ye...

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Top E-Tailers of May 2000
Audience

Top E-Tailers of May 2000

26y Michael Pastore

Top E-Tailers of May 2000

The Top 20 e-tailers of May 2000, according to PC Data Online. Read More...

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Streaming Media Ad Group Sets Goals
Media

Streaming Media Ad Group Sets Goals

26y Pamela Parker

Streaming Media Ad Group Sets Goals

An organization arises to address the tough issues facing theburgeoning business of streaming media advertising. Read More...

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Discovery.com Initiates New Advertising Effort
Media

Discovery.com Initiates New Advertising Effort

26y Pamela Parker

Discovery.com Initiates New Advertising Effort

Two mosquitoes converse on a man's arm and three fish have a discussionafter being swallowed by a shark, all as part of Discovery.com's new branding c...

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Quick -- Send in the Clowns
Marketing

Quick -- Send in the Clowns

26y Zhenya Gene Senyak

Quick -- Send in the Clowns

PR used to be the clown prince of business. Now it's a technically efficient profession, marching suit to suit with advertising, research, media and t...

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Mobile Ads Need Special Treatment
Ad Industry Metrics

Mobile Ads Need Special Treatment

26y Michael Pastore

Mobile Ads Need Special Treatment

High-value mobile advertising will be a major reason that the market for interactive advertising will be worth $83.24 billion within five years, accor...

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24/7 Media Acquires iPromotions
Media

24/7 Media Acquires iPromotions

26y Pamela Parker

24/7 Media Acquires iPromotions

24/7 Media spears in-house promotions. Read More

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L90 Adds Promotions Through ePrize
Media

L90 Adds Promotions Through ePrize

26y Team ClickZ

L90 Adds Promotions Through ePrize

Advertising firms continue to recognize the importance of online promotions. Read More...

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The Webvan Cometh
Media

The Webvan Cometh

26y Dana Blankenhorn

The Webvan Cometh

You don't know how hard it is to order $50 worth of groceries until you have to. You also don't realize how many separate items a regular grocery stor...

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Why Can't We Be Friends?
Media

Why Can't We Be Friends?

26y Jim Meskauskas

Why Can't We Be Friends?

Want to have a friend? Then make the point of having a relationship. Despite all the talk about relationship marketing and partnerships, nothing much ...

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How to Pitch the Agency of Your Dreams
Marketing

How to Pitch the Agency of Your Dreams

26y Neil Cohen

How to Pitch the Agency of Your Dreams

In the start-up madhouse that is Silicon Valley, some 3,000 or more newly formed companies all want the same thing-to have the best public relations a...

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AmericanGreetings.com Names Beyond Interactive as AOR
Media

AmericanGreetings.com Names Beyond Interactive as AOR

26y Pamela Parker

AmericanGreetings.com Names Beyond Interactive as ...

AmericanGreetings.com picks up advertising agency to retain customers Read More...

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Tip the Scales in Your Favor With Product Differentiation
Marketing

Tip the Scales in Your Favor With Product Differentiation

26y Cliff Allen

Tip the Scales in Your Favor With Product Differen...

We've all seen the explosive growth in the number of "me too" web sites. These sites are frequently criticized because there is nothing to differentia...

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Engage Unveils Structure of Media Division
Media

Engage Unveils Structure of Media Division

26y Pamela Parker

Engage Unveils Structure of Media Division

Engage Inc. onMonday revealed the new organizational structure of the media division,which merges Engage's AudienceNet with the operations of acquisit...

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What 'Getting It' Means
Marketing

What 'Getting It' Means

26y Jeffrey Graham

What 'Getting It' Means

What do people mean when they say, in relation to Internet marketing, that someone gets it? Good question and tough to answer. Getting it is understan...

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WAP The Heck is Going On?
Marketing

WAP The Heck is Going On?

26y Kate Kaye

WAP The Heck is Going On?

Bluetooth technology lets you swap information between gadgets with ranges of 30 to 300 feet. WAP is a new communications standard designed to cram th...

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Give Them Words, Not Pictures
Marketing

Give Them Words, Not Pictures

26y Nick Usborne

Give Them Words, Not Pictures

You all read the Poynter Institute eyetracking study mentioned in Cliff Allen's column, right? Seems folks online are drawn more to text than they are...

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AllAdvantage.com Tweaks Pay-for-Ad-Viewing Model, Angers Members
Media

AllAdvantage.com Tweaks Pay-for-Ad-Viewing Model, Angers Members

26y Team ClickZ

AllAdvantage.com Tweaks Pay-for-Ad-Viewing Model, ...

As pay-for-ad-viewing AllAdvantage.com prepares to gopublic, it's raising the ire of members in the US, by reducing the maximumamount of money it will...

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Online Advertising Glossary: Small Ad Units
Media

Online Advertising Glossary: Small Ad Units

26y Janet Ryan and Nancy Whiteman

Online Advertising Glossary: Small Ad Units

Small ad units that feature an advertisers logo, tagline or package picture... Janet and Nancy give you the advantages of these tiny ads as part of a ...

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Rich Media Relevance
Email

Rich Media Relevance

26y Kim MacPherson

Rich Media Relevance

There are a few of you out there who have problems with rich media being used in email. Kim goes over the biggest objections, then launches into the l...

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