In a move to increase customer loyalty and extend its brand reach, Ask Jeeves Inc. on Thursday announced aseries of children's books, whose content is...
View articleRich media cheaper than animated GIFs? Get a load on these two hypothetical banner campaigns! You just might change your mind after Karim compares the...
View articleE-mail marketer ClickAction and MediaPlex Inc. on Thursday forged an alliance to combine theirtechnologies, and deliver targeted opt-in e-mail ads tha...
View articleIn an effort to patch a hole in its list of offerings, DoubleClick Inc. on Wednesdayacquired 60 percent of FlashbaseInc., a start-up that offers a Web...
View articleThe online advertising sector, once a hot prospect with investors, got aserious thumbs-down from an analyst at Internet investment bank Wit Soundview ...
View articleIn an effort to get its content in front of more eyeballs, productinformation and advice site Productopia.com struck a deal with Yahoo! on Thursday,wh...
View articleTwo more surveys have found that small business owners are increasingly taking their businesses online and purchasing online, they just aren't using t...
View articleReal estate portal HomeStore.comInc. and Dorado.com struck atwo-year deal on Wednesday that puts the financial software company'sapplications for lend...
View articleWhat's new in search engine technology? Fact City has a fact-finding engine that can be used on search engine portals or other high profile sites. The...
View articleCBS and ENDEMOL Entertainment, on Wednesdayenlisted America Online Inc. for their new "Big Brother" reality television series-- a Real World-like game...
View articlePredictions of tenfold growth in the consumer e-commerce sector are far out, according to a professor at NYU whose own study challenges the findings o...
View articleDitch the stores to hear music in this pop-culture Internet age! College students are cruising Napster to hear the latest releases. Sean has a perfect...
View articleGetting paid has always been a problem in the marketing business. In a downturn, the first bills that savvy payable chiefs put off until next month ar...
View articleCoupons and gift certificates, two old standbys of offline retailing, are making the adjustment to an e-commerce world. A pair of surveys look at how ...
View articleThe Microsoft antitrust case has dragged on for two years. And it's likely the most severe resolution won't halt the Redmond juggernaut. You don't sto...
View articleWhen it comes to wireless financial services, consumers may not be ready to cut the cord, according to a survey by Cyber Dialogue. Almost 40 percent a...
View articleIDC says digital music downloads are going to become a multibillion-dollar business, thanks to their popularity with users under age 20, but until the...
View articleIn a move that promises to increase advertising revenue, search technologyprovider LookSmart on Monday landed a spot on free ISP player Juno Online Se...
View articleNeither public nor much about relations, public relations was always a misleading term to describe what actually takes place in PR agencies and corpor...
View articleEvery week we're deluged with Internet-related press releases in the U.S. Last week this "news" included crucial information that one company was "ple...
View articleAfter generating leads through the web and email, how do you go about closing the sale? Many times it comes down to making a presentation to an indivi...
View articlemySimon Inc. got a big boost onMonday, striking a deal with USAToday.com to be the newspaper site'sexclusive provider of comparison shopping services....
View articleIn early days of online advertising, most sites didn't yet have standardized terms and conditions or billing procedures. So the agency or the site wou...
View articleCMGI's AdForce LLC on Monday inked a deal toserve around 20 million new ads monthly for BRANCHEZ-VOUS!, a French-languageWeb publisher and advertising...
View articleCredit card companies are cracking down on chargebacks. These occur when the card companies have to back-out (and charge back) a transaction. Some cha...
View articleIn an alliance that enhances DigitalIsland's position in the streaming banner ad business, ad agency Web Marketing Ltd. has tapped the firmto host and...
View articleToday is Memorial Day in the United States, and Dana wants to discuss something important: liberty. Governments around the world are launching assault...
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