What is the difference between an interstitial and a superstitial? Well, it's simple. "Interstitial" is a general term for any ad that runs in the dea...
View articleUsing emotion to sell can have your customers going "oo-la-la" when they visit your site. Nick gives you three great sites that show you how to make p...
View articleSometimes it isn't the banner ads that make the difference. Read More...
View articleConvenience. That's what the Internet is all about, especially email. We can get stock quotes, time-sensitive e-newsletters, updates, business alerts ...
View article"Thank you for visiting," says the Brandwise.com home page. "The BrandwiseWeb site is currently under transition." Read More...
View articleAdvertising network ClickHouse.comOnline Inc. on Friday struck a deal with Internet Gateway Corp. that calls forthe ISP to market ClickHouse.com servi...
View articleOnline ad space is a relatively easy sale these days, and buyers have the ability to spend rather easily. Perhaps, as a result, this has gone to some ...
View articleEngage, CMGI's flagship advertising property, movedinto Canada on Friday, acquiring the Virtual Billboard Networkadvertising network for approximately...
View articleMonster.com, the global onlinecareersnetwork, Friday launched a co-branded Monster.ca Career Center on AOL Canada'sweb center. Read More...
View articleSurprise, surprise. Ann took her two kids on a four-day Disney cruise to the Bahamas. The kids loved it... Ann survived. And was duly impressed by Dis...
View articleAnalysts have spent the last five years claiming the ISP business is about to consolidate into a half-dozen carriers, but the number of U.S. ISPs keep...
View articleYou know how to manage the email coming in, but what do you do if you want to send a volume of email out to your customers? Fortunately, email marketi...
View articleThe predictions are in! By 2003 it's possible that 20 percent of Internet revenues will be driven by affiliate marketing. If this is true, how can you...
View articleCMGI's Engage Inc. advertising company and ClickExperts, a Latin Americanonline ad network, strengthened their ties on Thursday, in an alliance thatwi...
View articleOn-the-fly content personalization and user behavior profiling have enjoyed a fair share of Internet hype, but how can agencies use these techniques t...
View articleIn a move to beef up its personalization and ad targeting capabilities, advertising-supported free ISP NetZero Inc. on Thursday agreed to acquire tech...
View articleCollaboration between media and creative is vital to the success of any online campaign. Regardless of whether you work at an agency or directly for a...
View articleHere's the latest scoop from MediaMetrix AdRelevance division: banner ads areeffective in driving traffic to companies' Web sites. Read More...
View articleHit the books and learn a lesson from this university! It's an email marketing attack that repeatedly attracts alumni to its website while saving buck...
View articleConsumer interest in Internet access from vehicles is extremely price sensitive, according to a study by CNW Marketing Research, but GM plans on hitti...
View articleMore than 500,000 new users went online in South Africa in 1999, to bring the total number of Internet users in South Africa to 1.82 million, accordin...
View articleAs part of its effort to reach its target market of teenagers, Polaroid Corp.tapped community player theglobe.com to build a co-branded microsite to p...
View articleToss the 2,331 business cards you just accumulated at your last cocktail party. Cursory acquaitances could soon change, especially if everyone had the...
View articleA survey by PhoCusWright found that among online travelers, price, above all, is the motivating factor for purchasing airline tickets online. Accordin...
View articleIn Orlando covering Internet carriers at ISPCON, CLECexpo (competitive phone companies), and ASPCON (Application Service Providers), Dana finds ASPCON...
View articleDanger Will Robinson! School's out for summer, and maybe longer for cyber PR practitioners, whose reputation is sinking faster than the Nasdaq under a...
View articleDana can't help it; he just loves this stage of the business cycle. For one thing, it means that reading the corporate obituaries is just delicious. D...
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