Two marketing technology firms -- Veridiem Inc. and Adinfonitum -- onMonday separately introduced products that would let marketers see theresults of ...
View articleAfter running off Matt Drudge a while back, Dana turns his attention today to James Cramer, urging him to go back to his day job: trading stocks. Whil...
View articleEmotions sell. Making people feel good definitely sells. And the better you make them feel, the more likely they'll remain loyal customers. And the mo...
View articleDoubleClick Inc. on Mondaycaptured Lowestfare.com as a"Select" partner, meaning that the Internet advertising giant will be thesole ad sales represent...
View articleOnline retailers are constantly getting bad press for not meeting customer expectations. People complain when products are out of stock, when customer...
View articleThe top Digital Media/Web Properties for the month of April 2000, according to Media Metrix. Read More...
View articleThe proportion of households that contained at least one regular user jumped to 41.8 percent from 35.9 percent in 1998, according to Statistics Canada...
View articleThe wall between customer service and marketing is very, very thin. Especially when you're doing business online. And when you're talking about those ...
View articleFree Internet telephone service Dialpad.com on Monday chose Citron Haligman Bedecarre (CHB) to handlea national advertising and branding campaign. Rea...
View articleThe death of UK-based clothing e-tailer boo.com, ascribed at least partially toover-the-top marketing spending, could be causing a lot of boo-hoos in ...
View articleMyComputer.com, a firm thatprovides small Web businesses with outsourced applications, on Monday addedcost-per-click advertising to the services it pr...
View articleInteractive media planning and buying firm Beyond Interactive on Monday planted itsflag on European soil with the acquisition of media21, a London-bas...
View articleWhat's WITH a guy who spends 300 clams on a freakin' BLENDER!?!?! Anxious to replace a blown-out blender, Andy went to the Vita-Mix site, where he was...
View articleThere's a saying in medicine, "First, do no harm." Maybe marketers should subscribe to this same philosophy. In the frenzied pace of securing so-calle...
View articleTasty treats and local laws? Sorry, you can't pop open a beer just anywhere. Just ask Webvan. Learn what can happen when you commit to the market befo...
View articleThe Internet is transforming customer buying behavior, with major consequences for how the new breed of consumer develops familiarity with, and ultima...
View articleAdding a seventh category to its group of networks, advertising giant DoubleClick Inc. on Friday unveiledits commerce network, designed to appeal to a...
View articleHow viable is the idea of building your own in-house affiliate solution? There are not many situations where it would be advantageous to do this. One ...
View articleRichard could never understand why companies hate talking to the public. That is, until he got his own company and found out what a time sink that is....
View articleThe CMGI Inc.-owned AltaVista portal this week unveiled arewards program that extends to all of its shopping partner sites, in hopesthat the points pr...
View articleLast year design firms had to turn away holiday redesign work because marketers waited too long to seek it. Take a lesson from the last millennium and...
View articleOffline and online agencies must work closely together to pull off integrated advertising campaigns. While some agencies perform both online and offli...
View articleInternet governance is being developed through treaties. Yet, while government-to-government agreements are designed to set norms and coordinate the e...
View articleThe wireless advertising industry's dueling standards groups -- the Internet Advertising Bureau's Wireless AdCouncil and the Wireless AdvertisingIndus...
View articleIt's the new trend; when advertising giant DoubleClick Inc. sues your companyalleging patent infringement, just sue back. Read More...
View articleDeciding which language to use to communicate online is usually easy. But as the Internet truly becomes a global network, language decisions are becom...
View articleLet's consider how the web might look a year or two from now. First, get used to the idea that every consumer will soon have his or her own web site. ...
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