The online arm of the office supplies retailer, Staples.com, on Monday kicked off amarketing push that plays up the future of buying office supplies o...
View articleMarketers may solicit permission with the best of intentions. But then the math (or CFO) kicks in, and permission granted just becomes an excuse to su...
View articleTo continue our online advertising glossary, let's start with things we can all agree on. First, there are banners and buttons. The Internet Advertisi...
View articleDana is thinking that being from outside Silicon Valley is a prerequisite for coming up with something new in Internet marketing. Bay Area start-ups a...
View articleCMGI's Engage Inc. jumped into thebusiness-to-business advertising space on Monday, unveiling its new B2B adnetwork -- Engage Business Media. Read Mor...
View articleConsumers who view an ad, but do not click-through, are more likely to buyor register at the advertiser's site, than those who do click, according to ...
View articleAre portal deals dead? You might think so, to read the descriptions of these popular marketingagreements in trade and financial publications in recent...
View articleNow that you've got a clear sense of the importance of your customer data, it's time to put it to work and lay out a solid strategy for building an ef...
View articleWith the end of every month comes an attempt by affiliate marketers to make sense of the numbers. It would be great if all your numbers were moving up...
View articleIn a move at once bold and curious, Silicon Alley Internet advertising andmarketing shop Phase2Media Inc.,has registered with the Securities andExchan...
View articleThe promise of a wireless web is still a long ways off. We all know it's coming, but no one knows exactly when and what form it will take. Far from fu...
View articleMore than 9 million women have gone online for the first time in the last six months, and the ways they use the Internet are changing the social lands...
View articleHave you ever had a pet project or name or theme that you really, really liked and, for whatever reason, nobody else quite got it? It happened to us h...
View articleDana takes you onto the @d:Tech show floor, a Comdex-like expanse of carpet (covering two ballrooms) filled (mostly) not with booths but with what the...
View articleBefore you rush head-first into B2B e-commerce and hit a brick wall, you might want to consider your current selling model. Understanding what it is, ...
View articleArt Scott got involved in adXML to solve a problem that was stealing his profits and is probably stealing yours. You do business by fax, right? Perhap...
View articleAfter Foote, Cone & BeldingWorldwide (FCB) resigned the handheld computer company in the wake ofits win of giant Compaq Computer Corp.,Palm Inc. has c...
View articleRichard gives you the exciting, hurly-burly world of shopping cart software. What the heck is it? The shopping cart works by basically keeping track o...
View articleeTour.com, a company that takes visitorson guided "tours" of the Web, is tapping eMachines Inc. to drive traffic to itssite, in a deal that would put ...
View articleWho remembers the early days of Internet advertising, when banners used to click through at rates much higher than today's rate of 0.5 percent? If you...
View articleIn the latest alliance between an online player and a "clicks and bricks"e-tailer, America Online Inc. and Office Depot onThursday inked a five-year, ...
View articleDo you really have to live in Silicon Valley to be a player in the Internet economy? Many people think so. The big VCs line Sand Hill Road. San Franci...
View articleE-commerce sites aren't usually the ones benefiting financially fromco-marketing agreements, but when you're VarsityBooks.com and have access tothe mu...
View articleThe use of the Internet in searching for a new home has increased to nearly 40 percent for home buyers, according to the National Association of Realt...
View articleIf someone says "email," what pops into your mind? If you're like Heidi and have seen some of the email messages sent out lately by streamingmedia.com...
View articleA new survey of traditional advertisers finds the percentage of companiesventuringonline increased only three percent from a year ago, and thebiggest ...
View articleMost online consumers have not paid for digital music downloads, and they don't expect to, according to a survey by Greenfield Online. This unwillingn...
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