In an ideal world, effective customer relationship management (CRM) would be based largely on your ability to enhance yourcustomer communications to t...
View articleOne of the ways you can increase the lifespan of the permission you receive from your customers is to choose your tone of voice and writing style care...
View articleOnly half of Americans answered their Census forms this year, sharply down from previous decades. It's not that people are ignorant or unpatriotic. Ma...
View articleAd firm L90on Monday unveiled a wireless marketing solutioncalled L90|ToGo, a service based on the company's ad serving technologythat lets businesses...
View articleIn a bid to remain the top player in the domain name registration business, Network Solutions Inc. onMonday inked a multi-year, multi-million dollar m...
View articleE-commerce has overtaken communication as the driving force behind Web developments in Britain, according to Fletcher Research, and many big businesse...
View articleLast week Janet and Nancy issued a challenge to the Internet advertising industry to clean up the use of our language, clarify definitions, and get so...
View articleAdForce Inc., an online provider ofcentralized,outsourced ad management and delivery services, Monday launcheda new marketing product in partnership w...
View articleStart-up wireless player smartRay.comon Monday took a crucial first step as it ramps up, signing a firstadvertiser -- Showtime Networks-- for the ente...
View articleCulinary products e-tailer Tavoloplaced a bet on broadband content's power to drive sales, forging a deal onMonday with Yahoo! that puts itscontent, p...
View articleInternet marketer Engage Inc. and Akamai Technologies Inc., a streaming media provider, Monday announced they will unite to deliver on-line content, s...
View articleAccepted wisdom says that the web is a different medium from TV. While earlier assumptions that video content would replace text have not become real,...
View articleIn an effort to reach advertisers who would usually use GIF banners, Excite@Home's Enliven division on Monday unveiled arich media ad format -- Enlive...
View articleIn the latest round in the ad serving patent wars, 24/7 Media Inc. on Friday filed suitagainst industry leader DoubleClickInc., alleging that the latt...
View articleIs content still the driving force on the Internet? Depends which business magazine you read. One reports a growing trend toward syndication. Another ...
View articlePeople like to talk about how technology is going to change the way we do business. Or how the launching of some new capability is going to change eve...
View articleLet's talk about Bill Gates. Since Dana started covering him in 1983, Bill has gone from geek to god to myth to legend. But even legends have problems...
View articleRichard would like to tell you that setting up a merchant account and real-time credit card processing is quick and painless. But he'd be a big fat li...
View articleForget banner ads, text links and click-throughs. A new start-up Internet firm, eTour.com, promises advertisers itwill deliver people directly to thei...
View articleIt's the end of another month. You're not quite sure what to do with all the stats and charts available from your affiliate network provider's web sit...
View articleStart-up cable, satellite, and Web player IMNTV, which plans to offer professionaland amateur music video content, is ramping up its marketing efforts...
View articleExpect edgy ads from financial news and information company TheStreet.com, which late Thursday selected DeVito/Verdi asagency of record for its June r...
View articleA look at the top global Internet domains among Internet users in the UK, Germany, and France by MMXI Europe reveals that many ofthe same Internet pro...
View articleThanks to the Nasdaq crash, we can all look forward to more reasonable pricing for portal advertising. Most media planners try to find deals for their...
View articleIn a bid to expand its capabilities in the growing field of onlinemarketing, Alternate Marketing NetworksInc. on Thursday acquired AdTrackMedia.com, a...
View articleI know you're enjoying the battle between Time Warner and Disney over thecarriage of ABC channels on some big cable systems. Even if the action has su...
View articleSearch technology firm Inktomi Corp.on Thursday agreed to urge companies from its client list to join DoubleClick Inc.'s recently announcedsearch netw...
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