Internet advertising and marketing firm L90 on Thursday opened the doors on a newdivision -- L90Latino -- that aims to reel in advertisers and publish...
View articleThe online advertising industry is in for a shock. At the very moment agencies are becoming comfortable with rich media, the rules are changing. The c...
View articleAfter examining existing consumer protection rules and guidelines onadvertising, the Federal Trade Commissionthis week said advertisers must be as car...
View articleA survey conducted by Greenfield Online and sponsored by pogo.com takes a look at how Internet access at the office changes the way people work and pl...
View articleVerio Inc., a web hosting company, Thursday announced it will provide the infrastructure to support 5th Avenue Channel Corp.'s NeTVideoNetworks, a TV ...
View articleHere's the first of our weekly email case studies, starting off with a look at a company that knows how to put together an email newsletter from start...
View articleMonster.com Thursday pitched a Web sitethat provides career development resources for sales professionals and adirect link to more than 40,000 sales j...
View articleEarthnoise.com, a start-up video sharing community, on Wednesday hired fouragencies to help it make a big splash with its spring public debut. Read Mo...
View articleThese days, any Hollywood star with a shred of self-respect has his or her own web site. In most cases, these sites support fan-club activities. But m...
View articleDespite some rumors to the contrary, capital didn't dry up with the fall of the Nasdaq, and the waning of the fast buck doesn't mean no one's doing bu...
View articleSportsLine.com Inc., the publisher of CBS SportsLine and the majority ownerof European subsidiary Sports.com Ltd., onWednesday forged a global allianc...
View articleSoft drink giant Coca-Cola Co. onWednesday took its first major step into the world of Internet marketing,forging an alliance with America OnlineInc. ...
View articleIn a deal that brings AdForce Inc.into the world of interactive television, the CMGI-owned firm on Wednesday agreed tomanage and serve advertisements ...
View articleWhen Lumeria Inc. was founded in early 1998, the Berkeley-based company undoubtedly had many advertising executives seeing red. Read More...
View articleThe most important piece of the search engine puzzle is to submit search engine friendly web pages, but most web pages are NOT so optimized. That's be...
View articleA pair of surveys of industry executives take a look at how the Internet, in particular e-commerce, will change the way business is done as more corpo...
View articleThanks to the growth of new Internet applications and rising demand for business intelligence applications, the worldwide database software market had...
View articlePeople like sites that deliver information personalized to their interests. In fact, people don't mind giving up personal information if they get some...
View articleMoving is a fact of life for many people each year, and while the U. S. Postal Service can help update physical addresses, tracking the web addresses ...
View articleOuter space news and information site Space.com on Tuesday launched its firsttelevision advertising campaign -- which positions the site as a place to...
View articleE-marketer CoolSavings.com Inc.took to the wireless world to market itself on Tuesday, launching anadvertising campaign on the Metrocall wireless serv...
View articleIn a bid to lure the business lunch crowd to its stable of partnerrestaurants, online reservations site OpenTable.com on Tuesday partnered withemploye...
View articleAndy can't help it he's hopelessly sentimental. His daughter's dance recitals choke him up and weddings absolutely slay him. So you'll understand that...
View articleIf you're interested in building a loyalty program, there are basically three ways to go. You can use established loyalty programs like S&H Green Stam...
View articleDisney's doing it. NBC's doing it. CBS's doing it. No, it's not THAT! We're talking about convergence, specifically media content convergence. Given a...
View articleTelecom player TALK.com has apparentlydecided its marketing relationship with America Online Inc. is bringing in enough newcustomers, because on Tuesd...
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