Chapter11.com
Marketing

Chapter11.com

26y Greg Sherwin and Emily Avila

Chapter11.com

Like a plague out of the Old Testament, a couple weeks ago the portfolios of many day traders and momentum investors suddenly turned to pillars of Che...

View article
Customer Service Pays For Itself
Media

Customer Service Pays For Itself

26y Dana Blankenhorn

Customer Service Pays For Itself

Dana covered the PC revolution in the '80s, and sometimes the similarities with today's Internet evolution are eerie. It took five years for PC compan...

View article
God Save Us From Our Friends
Media

God Save Us From Our Friends

26y Dana Blankenhorn

God Save Us From Our Friends

Dana believes the Internet is the greatest invention ever created for American idealism. Acceptance of the Internet (and the free speech it implies) i...

View article
Online Consumer Sales Keep Increasing
Audience

Online Consumer Sales Keep Increasing

26y Michael Pastore

Online Consumer Sales Keep Increasing

US consumer e-commerce sales will reach $37 billion by year-end 2000, double from the previous year and will grow by a factor of 13 overall from 1998 ...

View article
Traffic Growth to Top Sites, March 1999 to March 2000
Audience

Traffic Growth to Top Sites, March 1999 to March 2000

26y Michael Pastore

Traffic Growth to Top Sites, March 1999 to March 2...

Traffic Growth to Top Sites, March 1999 to March 2000 Read More...

View article
Lowering the Rich Media Hurdles
Media

Lowering the Rich Media Hurdles

26y Bill McCloskey

Lowering the Rich Media Hurdles

Bill thinks publishers look on advertisers and agencies as some kind of necessary evil. Somebody in the company has to deal with these cretins, but yo...

View article
AOL, Third Age Media Forge Closer Content Ties
Media

AOL, Third Age Media Forge Closer Content Ties

26y Pamela Parker

AOL, Third Age Media Forge Closer Content Ties

In a deal that will add content for baby boomers to America Online's properties, the company onThursday expanded its alliance with content firm Third ...

View article
Report: More Travel Companies Take to the Web
Media

Report: More Travel Companies Take to the Web

26y Pamela Parker

Report: More Travel Companies Take to the Web

If you think you're lately being lured to faraway destinations by bannerads for a wide variety of travel companies, you're not imagining things;more a...

View article
Engage Seeks Privacy Pedigree Through New Hires
Media

Engage Seeks Privacy Pedigree Through New Hires

26y Pamela Parker

Engage Seeks Privacy Pedigree Through New Hires

Following the lead of DoubleClick, CMGI's EngageTechnologies on Thursday created two new privacy-related positions inthe company -- group director of ...

View article
The Myth of Free Branding
Marketing

The Myth of Free Branding

26y Martin Lindstrom

The Myth of Free Branding

We all recognize special offers like "Buy three for the price of two" or "Buy one and get one free." Most B2C Internet businesses weren't slow to adop...

View article
Targeting and the Privacy Issue
Media

Targeting and the Privacy Issue

26y Tom Hespos

Targeting and the Privacy Issue

We've reviewed various methods for targeting web advertising over the last few weeks, giving you an idea of how different sites use various types of i...

View article
BMG Entertainment, Egreetings Ally to Promote Artists
Media

BMG Entertainment, Egreetings Ally to Promote Artists

26y Pamela Parker

BMG Entertainment, Egreetings Ally to Promote Arti...

Bertelsmann AG's music andentertainment division, BMGEntertainment, on Thursday struck an exclusive deal with onlinegreeting card provider EgreetingsN...

View article
Latin American E-Commerce Showing Signs of Growth
Audience

Latin American E-Commerce Showing Signs of Growth

26y Michael Pastore

Latin American E-Commerce Showing Signs of Growth

Although Latin America is constrained by its telecommunications infrastructure and limited Internet access, Forrester Research predicts that e-commerc...

View article
ADVO Forms Internet Subsidiary, ShopWise.com
Media

ADVO Forms Internet Subsidiary, ShopWise.com

26y Pamela Parker

ADVO Forms Internet Subsidiary, ShopWise.com

Direct marketing giant ADVO this weekre-organized to focus more attention on its Internet endeavors, forming asubsidiary called ShopWise.com tohandle ...

View article
Dot-Coms Hope to Gain from Traditional Agencies' Losses
Media

Dot-Coms Hope to Gain from Traditional Agencies' Losses

26y Pamela Parker

Dot-Coms Hope to Gain from Traditional Agencies' L...

With the stock market in the midst of its wild gyrations, there's been muchhand-wringing about how advertising agencies will fare if the dot-com gravy...

View article
The Real Power of Wireless
Marketing

The Real Power of Wireless

26y Sean Carton

The Real Power of Wireless

It's predicted that there will be over 1 billion wireless users by the end of 2004, more than those using PCs! Sean wants you to try out a couple of s...

View article
Napster Sponsors Limp Bizkit Tour
Media

Napster Sponsors Limp Bizkit Tour

26y Pamela Parker

Napster Sponsors Limp Bizkit Tour

In a bid to reach the college crowd and other young fans of alternativerock, Napster Inc. -- the maker of thepopular, but controversial, file-sharing ...

View article
Juno Picks Hampel/Stefanides as Brand Ad Agency
Media

Juno Picks Hampel/Stefanides as Brand Ad Agency

26y Pamela Parker

Juno Picks Hampel/Stefanides as Brand Ad Agency

Juno Online Services Inc. on Wednesdaytapped Hampel/Stefanides Inc., to handlebrand advertising for the Internet service provider. Read More...

View article
Positioning With Doorway Ads
Search

Positioning With Doorway Ads

26y Paul J. Bruemmer

Positioning With Doorway Ads

The most complex step in positioning is the use of doorway ads. A doorway ad is a web page in basic HTML that is clear, informative, focused and conci...

View article
March 2000 Internet Usage Stats
Audience

March 2000 Internet Usage Stats

26y Michael Pastore

March 2000 Internet Usage Stats

The average activity for a Web user in March 2000, as reported by Nielsen//NetRatings Inc. Read More...

View article
Microsoft, imandi.com Forge Strategic Sponsorship Deal
Media

Microsoft, imandi.com Forge Strategic Sponsorship Deal

26y Pamela Parker

Microsoft, imandi.com Forge Strategic Sponsorship ...

Microsoft's bCentral small-businesssite on Wednesday partnered with reverse marketplace imandi.com, in an agreement that letsvisitors to the Microsoft...

View article
EarthWeb Strikes Distribution Deal with Yahoo!
Media

EarthWeb Strikes Distribution Deal with Yahoo!

26y Pamela Parker

EarthWeb Strikes Distribution Deal with Yahoo!

Information technology company EarthWeb on Wednesday forged anagreement with Yahoo! that calls for itscontent and job listings to be placed in the por...

View article
Breakthrough Strategies
Media

Breakthrough Strategies

26y Dana Blankenhorn

Breakthrough Strategies

For the past five years, we in the Internet space have been cherry-picking easy-to-find breakthroughs and creating great new businesses. For instance,...

View article
The Musical Water Is Wide
Media

The Musical Water Is Wide

26y Dana Blankenhorn

The Musical Water Is Wide

Last week's column on the growing conflict between the law and MP3 lovers struck a chord with several readers. In the last few weeks, record companies...

View article
Road Runner, Rampt Develop Broadband Search
Media

Road Runner, Rampt Develop Broadband Search

26y Pamela Parker

Road Runner, Rampt Develop Broadband Search

People using a new search engine being developed by cable access provider Road Runner and Rampt.com will turn up more than justbroadband content; they...

View article
EToys Touts Summer Products With Advertising Effort
Media

EToys Touts Summer Products With Advertising Effort

26y Pamela Parker

EToys Touts Summer Products With Advertising Effor...

Toy e-tailer eToys begins a summer-focused marketing splash onTuesday, its first non-holiday campaign, in an effort to position thecompany as a year-r...

View article
The Only Three Ways to Grow Your Business
Marketing

The Only Three Ways to Grow Your Business

26y Andy Bourland

The Only Three Ways to Grow Your Business

Sometimes we online publishers let all the bells and whistles of the Net distract us from some very basic principles. And those very principles could ...

View article
1 1,453 1,454 1,455 1,456 1,457 1,669