One query keeps rising to the top of Joel's email box: How much to pay affiliates? If only it were that simple. The answer, unfortunately, is: It depe...
View articlePermission email marketing is one of the most cost-effective tools marketers have ever known. When deployed improperly, however, mass-e-mailing campai...
View articleLooks like the advertising industry B2B exchange business is about to geteven more crowded, as AdExchange.com this week declared itsintentions to laun...
View articleHotMedia represents IBM's foray into the rich media Internet space. Not having heard much about HotMedia after the initial buzz, Bill decided to check...
View articleResearch projects done by Ernst & Young and IDC take a look at how people's gender, age, income, and where they live influence where they shop online,...
View articleBack in the good old days, an advertising agency was the quintessential revolving door enterprise, with people coming and going all the time as they m...
View articleIn today's fast-paced start-up environment, marketing has been put in the spotlight. Start-ups have poured money into advertising and marketing progra...
View articleBroadband portal Excite@Home and MTVithis week cozied up to one another, announcing plans to develop aco-branded broadband music site, which MTVi has ...
View articleIn an effort to beef up its online talent listings, advertising andmarketing portal BrandEra.com Inc.this week bought the Black BookMarketing Group, a...
View articleThe top 25 Web properties of March 2000, according to Nielsen//NetRatings. Read More...
View articleSince the dawn of the PC era many companies have been prosecuted, and some people have even gone to jail, for the crime of pirating software. With the...
View articleIn an effort to reach the upscale demographic attracted by the Public Broadcasting Service (PBS), e-tailerWine.com on Thursday inked a deal thatgives ...
View articleEver try to learn a new language as an adult? Some succeed, but most don't ever manage to speak the language fluently; they simply came to it too late...
View articleWhat we do and what we say we do are two different things. That's one of the premises behind behavioral targeting. Web-based marketing companies are a...
View articleRegardless of the reason, the money vaults have shut for now. Whether you're a consumer play, a business play, or a Linux play, if you're not the prov...
View articleGartner Group CEO Michael Fleisher made some major waves last week at his company's annual Itxpo when he announced that 95 to 98 percent of all dot-co...
View articlePaul talks about page optimization and registration, the first two steps of a positioning campaign. Learn about the web site audit, an important pre-r...
View articleInternet telephony provider HearMethis week took the wraps off a national campaign aimed to capture the ears,and the attention, of Web developers and ...
View articleIn perhaps its first year as a true medium of the masses, Internetadvertising expenditures climbed to $4.62 billion, growing 141 percent overthe $1.92...
View articleAutomotive consumers are using the Internet more often, and they are using to shop for cars more often, according to The Polk Company. But test drives...
View articleThe Top 50 sites of March 2000, according to PC Data Online. Read More...
View articleAfter forecasts of doom and gloom for Internet retailers, other studies are suggesting consumers keep going online to spend, revenues keep growing, an...
View articleA lot of Chicken Littles in this space are wondering if the sky is falling. Well, it's not. Do you know that the Nasdaq never passed 3,000 until last ...
View articleAndy reads a lot about new businesses, especially the dot- coms. He loves to figure out whether they are going to succeed or not with their innovative...
View articleIn an effort to expand beyond the auction model and beyond remnant onlineand outdoor advertising avails, AdAuction.com, the first online mediamarketpl...
View articleA long time ago, in a galaxy far far away, Jim had a major client who needed an enormous media placement all over the web. On zero budget. How to acco...
View articleMonthly portfolio reports that brokerage firms send you are about as easy to decipher as a cellular bill. The answer to your one most pressing questio...
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