The Internet Advertising Bureau (IAB), anindustry organization, this week formed a task force aimed at establishingstandards and areas of opportunity ...
View articleWhen people visit your site, more often than not they do so because they're looking for something specific. If your company offers several types of co...
View articleIn perhaps its first year as a true medium of the masses, Internetadvertising expenditures climbed to $4.62 billion, growing 141 percent overthe $1.92...
View articleUS online leisure and unmanaged business travel expenditures are expected to soar to $28 billion in 2005, but annual growth will slow, according to Ju...
View articleIn an effort to offer clients the ability to conduct city-specificcampaigns in international markets, ad services firm DoubleClick Inc. on Tuesday lau...
View articleThe news that AOL bought Time/Warner caught a lot of people off-guard. After all, Time/Warner is big, TENS of millions of customers, a major studio, m...
View articleIn perhaps its first year as a true medium of the masses, Internetadvertising expenditures climbed to $4.62 billion, growing 141 percent overthe $1.92...
View articleSoftware developer Corel Corp. onTuesday tapped ads-in-software player Conducent to help it create anadvertising-supported version of the Word Perfect...
View articleOnline ad firm DoubleClick Inc., alate entrant to the e-mail marketing space, sought to bolster its positionin that space Monday by striking an allian...
View articleThe number of people who filed their taxes electronically has increased dramatically, almost 30 percent in the past year, and more people are using th...
View articleIn a deal that would create the largest online loyalty marketer, MyPoints.com Inc. on Mondayacquired rival Cybergold Inc. in astock exchange deal wort...
View articleOnline jobs sites Headhunter.netInc. made CareerMosaic anoffer, and on Monday the OmnicomGroup subsidiary took the position in a $109 million merger t...
View articleThe Internet is a giant petri dish, swollen with nutrients, heated by the fast-click, nanosecond acquisitiveness of worldwide users. We're all in ther...
View articleHave you noticed the recent surge in emails promoting business "solutions," products and publications? As the word spreads of email's cost-effectivene...
View articleNick has written before about customers being annoyed over receiving too many emails. On the other side of the coin is the merchant who buys an opt-in...
View articleLong under the microscope for its privacy practices, DoubleClick took another step towardreforming its image by extending its privacy awareness campai...
View articleHow can you meet the needs of your agency account people? Keep them informed, help them look smart and connected to the client, support them in unders...
View articleWe've all heard of "irrational exuberance," but there's also such a thing as irrational pessimism. There will be a shakeout, and a lot of good compani...
View articleRichard is here to tell you that this line you've been hearing that "...the Internet levels the playing field, allowing small businesses to compete wi...
View articleBefore the web was spun, campaign management was a seat-of-the-pants affair. Reports came from the traffic department, and analysis took time. Then th...
View articleIn an effort to extend the reach of its domain name registration services,register.com Friday inked a pact with Ask Jeeves, which lets users ofthe sea...
View articleWhat do Microsoft and P.T. Barnum have in common? They both made their name, in large part, by manipulating the news media. Barnum was a master at med...
View articleNews about the comeback of the "P" word in that one place online that's visited most, your inbox. New technologies coupled with HTML email clients can...
View articleA look at one of affiliate marketing's dirty little secrets: fraud. It's not something most people in the industry talk about with any regularity at l...
View articleBroadband Internet provider Cypress Communications Fridaylaunched a print advertising campaign aimed at reaching small- and medium-sized businesses. R...
View articleMarketing professionals who are responsible for web sites need to take control of them and, if necessary, make tough decisions when they aren't workin...
View articleAsian portal Chinadotcom on Thursdayfurther solidified its ties to the United States, as its Web Connection subsidiary acquired amajority stake in US-...
View article