Interactive TV company ACTV, and its Digital ADCO subsidiary, have joined forces with OpenTV and Motorola Broadband toglobally deploy its targeted int...
View articleEven in a down market, direct marketing play HotSocket is hot stuff, if a $20million investment led by Highland Capital Partners is any indication. Re...
View articleCyber Dialogue predicts that by 2005, 88.5 million adults will use the Internet to find health information, shop for health products, and communicate ...
View articleWhat is the consumer's agenda while navigating online? That's a question that we constantly ask ourselves. Whether it's developing a new web site, a n...
View articleUsers have complained about relevancy for years to no avail. If anything, major search engines have concentrated on lucrative e-commerce portal deals ...
View articleTelecom company WorldCom and America Online Inc. struck a deal Wednesdaywhich has WorldCom marketing the giant ISP to its millions of residentialand l...
View articleHispanic-oriented portal player StarMedia Network becomes the latest toally in the online cola wars Wednesday, as it joins with Pepsi-Cola to launch a...
View articleEyestorm, an online retailer oflimited edition prints and other art, on Wednesday kicked off a $5.9million campaign that shows work by well-known arti...
View articleOnline ad giant DoubleClick Inc.struck a marketing agreement Wednesday, to market CBS StoreRunner's customizable onlinestore to its clients. Read More...
View articleA study on children and Web privacy by the Annenberg Public Policy Center found the information age hasn't changed something most of us already knew: ...
View articleMediaconnex, a firm that'sdeveloping an Internet market for the buying and selling of televisionadvertising inventory, on Tuesday tapped KPMG Consulti...
View articleDirect marketing powerhouse Experianon Tuesday tapped e-mail marketing infrastructure firm FloNetwork Inc. to help it take itsoffline services onto th...
View articleIDC says that soon the US will no longer be the world leader in all things Internet, as regions like Western Europe and Asia/Pacific will be taking ov...
View articleChina and India will outpace Japan in Internet growth in the near future, according to a report by eMarketer, which credits the cable TV and cellular ...
View articleNike Inc., one of thetraditional companies that's been the most innovative in marketing online,on Tuesday tapped Critical Massto help it personalize a...
View articleWhat a time to kick off a series of columns about the new turbo-charged practice of public relations! Not since the invention of spin, buzz, and denia...
View articleClassicYears.com, a site aimed at the over 50 crowd that's set to launchthis fall, this week signed Brady mom and NBC Later Today host FlorenceHenders...
View articleInternet industry groups have long been pushing for self-regulation of Webcommerce and privacy, but the Federal TradeCommission, after determining tha...
View articleIt's not surprising that some 90 percent of the English dictionary has been used in registering Internet domain names. Even more amazing is the fact t...
View articleAll the hoopla over Larry Ellison's race with Bill Gates for "world's richest man" obscured an important point: Conventional wisdom regarding how comp...
View articleOver the past few years, many graphic designers have shifted from print media to develop web sites for the online medium. In the process, they have ap...
View articleWhat's a Mendel? It's the hybrid buy, named after the 19th century monk who discovered hybrid plants and defined genetics. This kind of buy includes a...
View articleInterstitials are easy to recognize: They pop up uninvited as the screen is loading. But since there are many variations, confusion exists. Janet and ...
View articleWeb hosting firm Digex Inc. on Mondaysaid it had drafted basketball star Shaquille O'Neal to help it spread theword about its services to potential bu...
View articleHome networking became popular in 1999 when computer prices plunged, allowing many households to get a second or third computer. Networks let you shar...
View article