AOL, NBA, WNBA Kick Off Marketing Alliance
Media

AOL, NBA, WNBA Kick Off Marketing Alliance

26y Pamela Parker

AOL, NBA, WNBA Kick Off Marketing Alliance

AOL drives to the goal with NBA and WNBA. Read More

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Wireless Advertising in the Real World
Media

Wireless Advertising in the Real World

26y Pamela Parker

Wireless Advertising in the Real World

While wireless ad standards organizations deliberate and Internet adcompanies build wireless strategies and technologies, a handful of contentcompanie...

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Teach the Reporters Well
Media

Teach the Reporters Well

26y Dana Blankenhorn

Teach the Reporters Well

Dana made a mistake last week when he complained about our industry's lack of SIC codes. Several readers wrote to say SIC is being replaced by a new s...

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E-Commerce: To Slow Down or Not to Slow Down?
Audience

E-Commerce: To Slow Down or Not to Slow Down?

26y Michael Pastore

E-Commerce: To Slow Down or Not to Slow Down?

IDC's latest report paints a sunny picture for worldwide e-commerce, while Greenfield Online says interest in online shopping may be waning. But the b...

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ASPs Growing in Acceptance Among Businesses
Marketing

ASPs Growing in Acceptance Among Businesses

26y Michael Pastore

ASPs Growing in Acceptance Among Businesses

ASPs are third-party entities that manage and distribute software-based services and solutions to customers across a wide area network from a central ...

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Monster.com Brings Technology In-House
Media

Monster.com Brings Technology In-House

26y Pamela Parker

Monster.com Brings Technology In-House

The online job site Monday acquired a longtime partner. Read More...

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Macromedia's Flash: A Love/Hate Relationship
Media

Macromedia's Flash: A Love/Hate Relationship

26y Mike Knowlton

Macromedia's Flash: A Love/Hate Relationship

Macromedia's Flash technology has given the Internet design/development community a number of new and exciting possibilities that could potentially bl...

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How to Stay Indispensable
Marketing

How to Stay Indispensable

26y Andy Bourland

How to Stay Indispensable

ClickZ readers are beginning to feel overwhelmed especially since we increased our editorial load to eight new articles every business day. That's 40 ...

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Young Consumers Shy Away from E-Commerce
Audience

Young Consumers Shy Away from E-Commerce

26y Michael Pastore

Young Consumers Shy Away from E-Commerce

Teenagers and younger children are no strangers to the Internet, they just don't use it to make purchases. But a pair of studies found pre-purchase an...

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NYToday.com Dominates Movie Theater With Marketing
Media

NYToday.com Dominates Movie Theater With Marketing

26y Pamela Parker

NYToday.com Dominates Movie Theater With Marketing

NYToday.com, the city guide site ownedby the New York Times' digital division, on Friday announced an all-outmonth-long marketing assault that include...

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Order Tracking: Slick and Easy
Media

Order Tracking: Slick and Easy

26y Richard Hoy

Order Tracking: Slick and Easy

Ready to deliver customer orders? Then don't miss this! Prep your database and turn email into an instant business record. Read More...

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Attack of the 50-Ft. Empowered Consumer
Marketing

Attack of the 50-Ft. Empowered Consumer

26y Greg Sherwin and Emily Avila

Attack of the 50-Ft. Empowered Consumer

A lot has been said about how the Internet is turning many industries on their heads and putting consumers in control of relationships. But this hasn'...

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B2BWorks Will Serve Ads For OfficeMax.com
Media

B2BWorks Will Serve Ads For OfficeMax.com

26y Pamela Parker

B2BWorks Will Serve Ads For OfficeMax.com

Online business-to-business ad network B2BWorks has snagged OfficeMax.com as a client, winning theright to sell ads on the small-business-oriented sit...

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Affiliate Marketing for Small Business
Marketing

Affiliate Marketing for Small Business

26y Joel Gehman

Affiliate Marketing for Small Business

Is the promise of affiliate marketing only available to big merchants? Nope. In some ways, affiliate marketing may fit small businesses best of all. S...

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AOL Spins Atlanta
Media

AOL Spins Atlanta

26y Dana Blankenhorn

AOL Spins Atlanta

CEO Bob Pittman and top America Online executives were in Atlanta this week to spin Ted Turner back in favor of their planned merger with Time Warner....

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NCube, WorldGate Offer Interactive Advertising
Media

NCube, WorldGate Offer Interactive Advertising

26y John Townley

NCube, WorldGate Offer Interactive Advertising

Zeroing in on cable viewers' needs will assist advertisers in targeting their promotions. Read More...

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Fashionmall.com Bets on Boo.com Brand
Media

Fashionmall.com Bets on Boo.com Brand

26y Pamela Parker

Fashionmall.com Bets on Boo.com Brand

A U.S.-based e-tailer hopes the brand will help it penetrate the European market. Read More...

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More Buyers Heading Online in Europe
Audience

More Buyers Heading Online in Europe

26y Michael Pastore

More Buyers Heading Online in Europe

The proportion of European Internet users buying online will increase to 70 percent by 2004, according to a survey by Datamonitor. This means the tota...

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Are We Ready for Standards?
Media

Are We Ready for Standards?

26y Tom Hespos

Are We Ready for Standards?

Tom doesn't want to bash the notion of standardization. Certain standards are very beneficial. It's just that interactive media doesn't usually adhere...

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Agency.com, Promotions.com Team for British Airways Campaign
Media

Agency.com, Promotions.com Team for British Airways Campaign

26y Pamela Parker

Agency.com, Promotions.com Team for British Airway...

Agency.com, British Airways' longtime interactiveagency, on Thursday called upon Promotions.com todevelop a sweepstakes aimed at pushing the airline's...

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Juno Sues NetZero, Qualcomm
Media

Juno Sues NetZero, Qualcomm

26y Pamela Parker

Juno Sues NetZero, Qualcomm

The ISP alleges two of its competitors are guilty of patent infringement. Read More...

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OneMediaPlace Selects AdForce for Ad Serving
Media

OneMediaPlace Selects AdForce for Ad Serving

26y Pamela Parker

OneMediaPlace Selects AdForce for Ad Serving

What does it say when you've been selected to serve advertising at a sitevisited by advertisers, marketers, and media companies? Read More...

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Death of a Dot-Com
Marketing

Death of a Dot-Com

26y Rob McEwen

Death of a Dot-Com

Did anyone ever witness the death of a dot-com? As you can imagine, it isn't pretty. So what can go wrong? Rob shares this story and gives us lessons ...

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The Narrow-Line to Success
Marketing

The Narrow-Line to Success

26y Martin Lindstrom

The Narrow-Line to Success

As retailers cut back their outlets and reduce their floor space, e-tailers are re-evaluating their true market position. Martin explains the trend to...

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Japanese Internet User Statistics
Audience

Japanese Internet User Statistics

26y Michael Pastore

Japanese Internet User Statistics

Media Metrix has expanded its operations to Japan, and shares with us the top 15 properties in Japan as well as some other interesting tidbits on the ...

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Ticketmaster Newsletters SellMore Merchandise
Email

Ticketmaster Newsletters SellMore Merchandise

26y Heidi Anderson

Ticketmaster Newsletters SellMore Merchandise

Ticketmaster.com teamed up with e-Dialog, an email marketing service provider, to send email messages to consumers after the sale, rather than before....

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Gimme an S. Gimme an I. Gimme a C. Gimme an SIC Code
Media

Gimme an S. Gimme an I. Gimme a C. Gimme an SIC Code

26y Dana Blankenhorn

Gimme an S. Gimme an I. Gimme a C. Gimme an SIC Co...

Dana's not having any luck classifying his business into any of the hundreds of standard industrial classification (SIC) codes recognized by the Depar...

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