Internet telephony provider Net2Phone Inc. Monday established anagreement in which it will market Nextcardcredit card services. Read More...
View articleMonster.com will acquire e-recruiting Application Service Provider Simpatix Inc. Read More...
View articleThe question-oriented search engine suggests new ways for advertisers to reach the site's visitors. Read More...
View articleFCC chair William Kennard is against regulating the Internet. He also knows the regulated industries have the advantage in Washington. The lobbyists f...
View articleOne of the weakest areas of modern tactical marketing is the integration of online with offline. The finest web site and the most carefully planned pr...
View articleThe shoe company plunges into another online marketing effort thataims to push the envelope. Read More...
View articleE-mail publishing firm InfoBeat makes a purchase aimed at creatingmore valuable offerings for marketers. Read More...
View articleBuyers are not as loyal as they used to be in the past. Where loyalty does exist, it's frequently connected to service and support rather than to the ...
View articleAndover, Mass., is headquarters for industry giants like CMGI and Engage, but it's actually quite old-fashioned and provincial in its ways. The downto...
View articleNet Nanny picks a partner in its plan to create a family destination. Read More...
View articleThe online advertising player establishes a beachhead in Europe withthe opening of a UK office. Read More...
View articleTraffic analysis metrics used to be pretty simple. We looked at things like how many times a page was viewed, or how many unique hosts (individual com...
View articleEveryone's expecting Dana to write about Bill Gates today, just as Atlanta sportswriters are expected to write about John Rocker. You'll find a word i...
View articleA "real" card e-tailer starts its first major marketing push. Read More...
View articleE-mail marketing isn't the only direct response Internet playgetting attention from investors. Read More...
View articleMost people think affiliate marketing is about a few scattered links from web sites to merchants. But now affiliate networks, merchants and even some ...
View articleClients always ask "How do I make sure I get to the top of a results list on the search engines?" Over the last few years, marketing mavens and IT pro...
View articleLifeMinders signed a deal making Air2Web, a wireless application service provider (ASP), the first wireless ASP todistribute LifeMinders wireless pers...
View articleWith any new technology, myths evolve around the lack of education, and rich media is no exception. Too often, the issue is clouded by technology vood...
View articleChris gives you ten astute observations from the field and tells you what to do about them. Starting with "The Customer Century is here" and continuin...
View articleThere's a misconception in some quarters about B2B branding. It contends that the principles of brand building suddenly don't apply or aren't needed o...
View articleBlueStreak.com introduces cookie-free ad targeting to complement itsrich media advertising products. Read More...
View articleRelations go south between an e-tailer and its chosen portal partner. Read More...
View articleSupercomm has become the Comdex of the telephony business just as the definition of that business has been exploded. There are many carrier types: ISP...
View articleFirst came the TV, then video games, then the Internet, which has changed the way we use them all. TV viewers want more interactivity in their program...
View articleNow that advertisers have their own ad management systems, publishers need to prepare for the extra work that will result from tracking performance on...
View articleAn advertising-supported telephony service chooses serving technology. Read More...
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