E-tailers who sell to their customers across multiple channels significantly increase their chances of generating impressive returns and emerging vict...
View articlePsst! Wanna make your own e-book reader? You need a Palm Pilot to read on, though. When you see something you want to read later online, like an artic...
View articleIt makes sense to facilitate and encourage customer feedback. Nick's not talking about chat or toll-free call centers, he's talking about stuff to mak...
View articleCMGI's AdForce forges an alliance to serve ads on Internet-enabledconsumer electronic devices. Read More...
View articleThe U.S. Senate passed a bill making digital IDs legal "e- signatures." Senator John McCain, the Senate's Internet law gatekeeper, said the measure wi...
View articleThe online advertising firm defends itself in the face of mediascrutiny of its cash burn rate. Read More...
View articleEmail marketing is the hottest game in town. And opinions range from "Is it really smart? to "It's nothing really new." Janet and Nancy give it a new ...
View articleThe virus protection software company takes an unusual route togetting its brand in front of PC users. Read More...
View articleKeep it fresh. Sounds easy, doesn't it? But it's not always a simple mission to accomplish, especially for those who've found formulas that work. And ...
View articleThe Internet prognosticators at Jupiter release a glowing reportabout the future of online advertising. But there are caveats. Read More...
View articleWhen it comes to online marketing, companies with established brands have a lot of decisions to make. Because of a legacy organizational structure and...
View articleNow that you know how your log files work, it's time to get into various traffic analysis techniques like Java Script and log analysis software. Richa...
View articleMost marketing managers are failing to rethink their product strategies to reflect the impact of e-business. Yet those who don't adapt their products ...
View articleThere's a tendency to trade urgency for perfection in large companies. But don't make the mistake of thinking that success as an affiliate marketer wi...
View articleA few readers took issue with Greg and Emily's tepid enthusiasm for search engine optimization in their last article. So they want to further clarify ...
View articleIn politics, having a "controlling legal authority" doesn't guarantee things will go the way you want. You also need leverage. Dana explains the vario...
View articleAndy talks about an issue near and dear to his heart: pricing. You may be in a competitive area where the CPMs are dropping and wacko competitors with...
View articlegiggo.com, an online automotivefinancing and shopping resource, Friday expanded its ad presence on the Yahoo!network of properties. Read More...
View articleIt's time to quit all the rational talk, the clichid graphics, and the "techie" look on today's web sites. The feminine side is starting to dominate t...
View articleThe biggest gap in Internet adoption rates in the US exists between rich and poor, not between ethnic groups, according to research by Jupiter Communi...
View articleWhen the price of something in high-demand is fixed at an artificially low price, hoarding is the natural result. The difference between the set price...
View articleWord of mouth is largely responsible for the online success of Hotmail, Matt Drudge, and even the early days of Amazon.com, but how can you ensure wor...
View articleThe key to unlocking this new medium lies in understanding advertiser behavior; what they actually believe, not what we in the digital media business ...
View articleMedia people are used to testing one piece of creative against another to determine the creative factors that contribute to response, then changing me...
View articleePod Corp Thursday struck a marketing dealwith advertising solutions provider DoubleClick Inc. Read More...
View articleWhen search engines like FindWhat.com and GoTo.com started showing up, people at first thought "Why would I want to PAY for listings when I can get my...
View articleIt can be dicey to rent someone else's mailing list. But here's a case where SmarterKids.com rents appropriate lists regularly from PostMasterDirect w...
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