Janet and Nancy generated a loud noise with last week's column on email. Readers want to know if they're saying opt-in, opt-out and optionless emails ...
View articleInternet B2B trade in the year 2000 will represent only 3 percent of the total US B2B non-service market, or $336 billion, but by 2005, it will swell ...
View articleThe Internet we know and love may be injurious to your health! Many of us desk jockeys suffer from RSI (Repetitive Strain Injury), a general term that...
View articlePermission is a particularly dangerous label. It gives the impression of a depth of consent and relationship that rarely exists except in the mind of ...
View articleSmall business is a popular online target market for major corporations, especially the financial services firms. The SBA estimates about 25 million s...
View articleAlmost lost in the hubbub over the possible collapse of MCI Worldcom's deal with Sprint is an important lesson: The old telephone industry is dying. E...
View articleThe average activity for a Web user in May 2000, as reported by Nielsen//NetRatings Inc. Read More...
View articleRichard is eleven weeks into his series on building an effective, profitable e-commerce site for $6,500. He thought he might actually miss the mark, b...
View articleOrb Communications and Marketing is set to add wireless capabilitiesto its arsenal, with the help of a cash infusion. Read More...
View articleThe Pew Research Center says people are losing interest in television news in favor of the Internet. Fewer people follow national news, and they pay a...
View articleInterscope Geffen A&M Records is turning to Neoplanet for help in establishing close-knit relationships with some of its famous names. Read More...
View articleMany of the pay-per-click and pay-per-lead programs are having great difficulty with fraud detection and control. The biggest culprits are web sites r...
View articleIt's no secret that most major web sites and ad networks don't even come close to selling the majority of their ad inventory. Yet, many sites maintain...
View articleSF Interactive flexes its virtual muscles, using wireless technologyto serve its newest client. Read More...
View articleAndy gets a lot of mail from web site publishers struggling to make their sites more "sticky." Should I use a mascot to give my site personality? Will...
View articleThree-quarters of pet owners who access the Internet are aware of online pet stores, according to a report by NPD Group and Media Metrix, and it may h...
View articleJust as it is about to be acquired by 24/7 Media, e-maildistribution firm Exactis.com is slapped with a lawsuit. Read More...
View articleIt's become a debate of chicken-and-the-egg proportions: Do online music options help or hurt CD sales? Until the recording industry can adapt to the ...
View articleThe e-tail giant Thursday agreed to sponsor anew television series set to debut in the fall Read More...
View articleThe top 25Web properties of May 2000, according to Nielsen//NetRatings. Read More...
View articleFinally, direct marketing is cool because Internet marketers are direct marketers whether they realize it or not. Onliners are just getting hip to "sp...
View articleThe race for most retailers today is getting online. But theyre on the wrong track with a focus on beating the online competition. Can retailers reall...
View articleBills back and here to tell us about the dangers of overhyping a market segment before its time. The target of his angst? Broadband. The broadband ban...
View articleSince an agency's creative work usually consists of three components: concepts, copy, and designs, why not have an "owner" of one or two of those area...
View articleEngage Business Media brings aboard two new legal Web sites. Read More...
View articleBack in 1993, before the web was spun, there was a very entertaining controversy. Compton New Media, a CD-ROM publisher, had just been bought by the T...
View articleWe all know renting someone else's opt-in email list can be a successful email marketing tactic. It works for OurHouse.com, which first built up its d...
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