Promotions.com explores a new method of delivering promotions. Read More...
View articleEmail-list opportunities abound these days for acquiring new customers by email and/or building your own house file. There are more and more vendors w...
View articleTo retain permission you've got to keep your customers happy. And keeping your customers happy is, in large part, a factor of how effective you are at...
View articleAn affiliate marketing player buys a similar company, in a bid toexpand its list of customers. Read More...
View articleThe Internet is now used at least once a month or more by a quarter of the U.K. population, according to figures published Friday by Forrester Researc...
View articleThe Daily Deal does some dealmaking of its own, with ScreamingMedia. Read More...
View articleHave you ever thought, "Gee, wouldn't it be cool if when someone is looking at any product in my online store, I could offer a list of related product...
View articleAre you offering your advertisers meaningful access and exposure to your audience? And, ideally, opportunities for fruitful interaction? If not, doing...
View articleYou'll encounter more than a few obstacles in launching your affiliate program getting internal approval, selecting vendors, and setting up technical ...
View articleThree computer retailers, including two that do business online,agreed to change their advertising practices after the FTC charged them withdeceptive ...
View articleA bill to extend the moratorium on Internet sales taxes has stalled in the Senate. It looks like a bill to allow such taxes (along with taxes on mail ...
View articleGreg and Emily recently encountered a host of problems while trying to use the online counterparts of traditional offline businesses. Many of these co...
View articleMore than 3.5 million Australian households had a home computer and 28 percent had home Internet access in February of 2000, according to a survey by ...
View articleDoubleClick adds to its international resume, with the signing ofanother client. Read More...
View articleThis week, you're going to experience a different type of case study, one in which you get to predict how it will turn out. Heidi's taking a look at R...
View articleKind of a depressing headline, right? After all, if Amazon.com can't make it in e-tailing, who can? When you play for high stakes and take big risks, ...
View articleTwo traditional agency-types form a venture aimed at fulfillingearly-stage start-ups marketing needs. Read More...
View articleThe US market for pharmaceutical, health, and beauty products will explode from less than $250 million in 1999 to more than $18 billion in 2004, accor...
View articleWe've all heard about the battle between the music industry and Napster, and few of us doubt that we'll see more of the same. What does copyright actu...
View articleJust in time for the summer theme park season, America Online stakesout a place in the roller coaster line. Read More...
View articleTom's not suggesting media planners should geek out on Slashdot and start tossing around phrases like "shell account" and "TCP/IP stacks" in conversat...
View articleThe online direct marketing company rounds up new customers for itscustomer acquisition service. Read More...
View articleThere is no consistent correlation between ad spending and "top of mind" brand awareness for Internet companies, according to a survey conducted by Gr...
View articleRemember Evel Knievel and his famous leap across Snake River Canyon? Well, a lot of rich media companies have been floating in rarified air lately, ai...
View articleAlthough the number of advertisers on the Web has grown approximately 62 percent since January of 2000, a sizable portion of online companies are stil...
View articleL90 adds hundreds of millions of new monthly impressions in the second quarter. Read More...
View articleThe consumer direct channel, which includes not only the Intenet, but also catalogs, direct mail, and interactive television, will account for 12 perc...
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