You know what happened to the dinosaurs, right? They ate themselves out of existence or turned into parrots, or maybe a giant meteor raised a cloud of...
View articleWhether you're new economy or old, one of the staples of doing business is still the trade show. Going to a trade show allows you to see the latest an...
View articleYour web site reaches people in multiple target markets as it conveys information about your products and services. Yet, when it comes to web sites, o...
View articleAvenue A becomes the latest Web advertising company to jump into thewireless ad business. Read More...
View articleThe Top 50 sites of June 2000, according to PC Data Online. Read More...
View articleYour company is spending big dollars on media buys as well as on online and offline public relations to make the world aware of what your organization...
View article24/7 Media signs a new customer for its new ad serving system. Read More...
View articleAdvertising.com licenses its technology to direct marketing firmHotSocket. Read More...
View articleReferrer logs can be one of a web marketer's most useful weapons. Mike explains the referrer log itself, highlights its contents, and shares three way...
View articleToysrus.com picks an ally for the all-important holiday shoppingseason. Read More...
View articleInternet users appear to be opening up to the idea of buying clothes online, according to PricewaterhouseCoopers, and positive experiences during the ...
View articleInternet marketers revert to old-fashioned means of communicationlike voice. Read More...
View articleKim is a testing junkie. Email tests, that is. Those helpful little cells of knowledge in which you split this, segment that, add this, take out that....
View articleIt's been a rocky road to define email marketing, and no sooner did Janet and Nancy breathe a sigh of relief, than this week's mail hit. Many writers ...
View articleIn the olden days, before the Net, we used to promote our products and services through mass marketing. We'd dream up a "unique selling proposition," ...
View articleLook at the real bottom line of any Internet company, and what do you see? They own very little: no equipment, no infrastructure. Their entire assets ...
View articleSciencefiction fans are usually intelligent folk with overactive imaginations whose lust for living in the future is so great theyll glue on rubber ea...
View articleTwo market research firms team to serve some of the world's biggestadvertisers as they go online. Read More...
View articleAndy was lounging poolside at the health club when the gal next to him asked that question that we all get: "So what is it that you do? Are you into c...
View articleComputer viruses and those crazy stunts by hackers will cost businesses around the world more than $1.5 trillion (that's trillion with a "T") in the y...
View articleIt seems the Next Big Thing is wireless. Or is it broadband? From our cellular phones to text-only Agent 007-like devices, the hippest geeks are roami...
View articleA second high-ranking executive at the e-mail marketing firmannounces plans to step down. Read More...
View articleEver wonder how much traffic you're losing simply because people are clicking on outdated URLs to your site? Well, there's an easy way to find out if ...
View articleYour boss wants an affiliate program, and you've just been anointed as the affiliate manager. So you pick a solution provider, and things are ready to...
View articleCoupons.com introduces a service to allow merchants and manufacturersto offer coupons on their own sites. Read More...
View articleIt may be tanning season and summer-book-selection time for "Princess Barbie PR AEs," but earnest public relations personnel, especially those charged...
View articleThe industry group for Internet advertising sets standards formembers' privacy policies. Read More...
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