Future of E-Tail Lies with Multi-Channel Retailers
Audience

Future of E-Tail Lies with Multi-Channel Retailers

26y Michael Pastore

Future of E-Tail Lies with Multi-Channel Retailers

Online B2C sales in the US will grow from an estimated $25 billion in 1999 to $152 billion in 2002 and $233 billion in 2004, according to Giga Informa...

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Online Advertising Equals Online Sales
Ad Industry Metrics

Online Advertising Equals Online Sales

26y Michael Pastore

Online Advertising Equals Online Sales

Online advertising by Internet-only retailers has a positive impact when it comes to increasing quality visits to shopping sites, according to report ...

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Pets 'R Us: Touring the Perverse World of PetExcess
Marketing

Pets 'R Us: Touring the Perverse World of PetExcess

26y Beth Cox

Pets 'R Us: Touring the Perverse World of PetExces...

There's no end to the extent to which people will pamper their pooches and puddy cats. Not surprisingly, pet obesity has reach epidemic proportions in...

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Discovery Taps i-traffic for Marketing Campaigns
Media

Discovery Taps i-traffic for Marketing Campaigns

26y Josh Schonwald

Discovery Taps i-traffic for Marketing Campaigns

Discovery Networks Monday selected i-traffic,to promote its television programming online. Read More...

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Net Increases Role in Vehicle Shopping
Audience

Net Increases Role in Vehicle Shopping

26y Michael Pastore

Net Increases Role in Vehicle Shopping

Almost half of the US households that purchased a new vehicle in the six months leading to March of 2000 used the Internet in the buying process, prov...

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Everybody Wants to Believe
Marketing

Everybody Wants to Believe

26y Nick Usborne

Everybody Wants to Believe

Quod volimus credimus libenter. Four words that should be tattooed on the forehead of every online entrepreneur. If your Latin is a mite rusty, the tr...

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What I Learned on My Summer Vacation
Media

What I Learned on My Summer Vacation

26y Dana Blankenhorn

What I Learned on My Summer Vacation

Even if you love your home and work, it's good to get away from them for a while - to open your eyes and ears and keep your mouth closed. Dana's been ...

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AdKnowlege Launches Optimization Service
Media

AdKnowlege Launches Optimization Service

26y Josh Schonwald

AdKnowlege Launches Optimization Service

AdKnowledge Monday launched a tool that targets ad agencies andmarketers seeking to outsource their optimization services. Read More...

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Mediaplex Seeks Larger Market, Buys Adware
Media

Mediaplex Seeks Larger Market, Buys Adware

26y Josh Schonwald

Mediaplex Seeks Larger Market, Buys Adware

In buying Adware, a media-management services supplier, Mediaplex makesmove to become a player in the total advertising market. Read More...

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Online Drugstores Lack Human Touch
Audience

Online Drugstores Lack Human Touch

26y Michael Pastore

Online Drugstores Lack Human Touch

Successful online pharmacies will move beyond improving infrastructure to providing high-level services that will enable patients to comply with drug ...

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Asking for Permission
Media

Asking for Permission

26y Janet Ryan and Nancy Whiteman

Asking for Permission

Janet and Nancy have good news for the writer who asked about bridging that gap between sending out an unsolicited email asking for permission and sen...

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Usability Testing Basics
Marketing

Usability Testing Basics

26y Jeffrey Graham

Usability Testing Basics

Last year, usability testing was a tough sell. Web development is almost always done under ridiculous time constraints, and usability was seen as an a...

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Top E-Tailers of June 2000
Audience

Top E-Tailers of June 2000

26y Michael Pastore

Top E-Tailers of June 2000

The Top 20 e-tailers of June 2000, according to PC Data Online. Read More...

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Hoover's Online Chooses Workflow Tool for its Ad Campaign
Media

Hoover's Online Chooses Workflow Tool for its Ad Campaign

26y Josh Schonwald

Hoover's Online Chooses Workflow Tool for its Ad C...

Business information portal Hoover's Online picks Solbright's AdSuiteto manage its fast-growing Internet ad business. Read More...

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The Panel Test: Great Bang for the Buck
Email

The Panel Test: Great Bang for the Buck

26y Kim MacPherson

The Panel Test: Great Bang for the Buck

Testing multiple variables within a single email campaign can be tricky. One way to do it is with the all-important and extremely valuable "panel test...

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Pets.com Loses Head of Marketing
Media

Pets.com Loses Head of Marketing

26y Pamela Parker

Pets.com Loses Head of Marketing

One of the people behind Pets.com's praised sock-puppet TV campaignhas left the e-tailer. Read More...

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The False Messiahs of Wireless
Marketing

The False Messiahs of Wireless

26y Greg Sherwin and Emily Avila

The False Messiahs of Wireless

If you were a wireless Internet conference groupie, you'd undoubtedly know that there are two things every wireless wannabe is sticking in her next pr...

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Are You Ready for the Online Marketplace?
Marketing

Are You Ready for the Online Marketplace?

26y Stephen Diorio

Are You Ready for the Online Marketplace?

Selling into online marketplaces Internet auctions, exchanges, and eventually Net markets will be inevitable for more than 2 million businesses worldw...

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Welcome to Media Buying Boot Camp
Media

Welcome to Media Buying Boot Camp

26y Tig Tillinghast

Welcome to Media Buying Boot Camp

Attention all media planners: a new series to provide the basic processes and step-by-step instruction for online media buyers. Think media buying boo...

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Prodigy, SBC Launch Joint Marketing Effort
Media

Prodigy, SBC Launch Joint Marketing Effort

26y Pamela Parker

Prodigy, SBC Launch Joint Marketing Effort

Prodigy and SBC reveal how they'll work together after forging closerties late last year. Read More...

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The ABC's of Marketing to the Y's
Media

The ABC's of Marketing to the Y's

26y Geneva King

The ABC's of Marketing to the Y's

Adopt a fresh, savvy approach when targeting the younger generationonline. Read More...

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Is Search Engine Marketing Viable?
Media

Is Search Engine Marketing Viable?

26y Richard Hoy

Is Search Engine Marketing Viable?

When Richard wrote about promotional strategies for small business, many of you asked why he didn't talk about search engine marketing firms. Richard ...

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Spam-Free Results
Marketing

Spam-Free Results

26y Andy Bourland

Spam-Free Results

Last week we ran an article by Tom Kuegler titled "Some People Should Spam." Andy wants to set the record straight: We don't approve of spam! In fact,...

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Now Is the Time to Integrate
Marketing

Now Is the Time to Integrate

26y Barry Silverstein

Now Is the Time to Integrate

The Internet juggernaut has already revolutionized marketing, yet some B2B marketers remain behind in fully migrating to Internet marketing. Barry giv...

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Web Attracting More Ad Dollars
Audience

Web Attracting More Ad Dollars

26y Jessica Aldred

Web Attracting More Ad Dollars

Australian Web sites drew more than AUS $22 million (US $13.2 million) in advertising in the three months up to June this year, according to online an...

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Paying for What You Get
Marketing

Paying for What You Get

26y Joel Gehman

Paying for What You Get

AdKnowledge recently made a startling observation: On average, across multiple advertisers and campaigns tracked over the previous six months, there w...

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LoJack Goes Online With Marketing
Media

LoJack Goes Online With Marketing

26y Pamela Parker

LoJack Goes Online With Marketing

The growing numbers using Internet for car buying information, becomean audience for an vehicle security company. Read More...

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