How do you greet a first-time subscriber, buyer, or prospect? If you send an email, what do you include to not only inform, but also keep people inter...
View articleSpending on gadgets in a number of categories increased significantly in May and June of 2000, according to the NRF/Forrester Online Retail Index. Rea...
View articleDavid was settling back on a low-lying beach chair on Cape Cod when he saw some single-engine planes flying ad banners: a bank, local bands, a job-sea...
View articleEngage offers its customers technology to serve ads on everythingfrom PDAs to gas pumps. Read More...
View articleInternet-enabled advertising moves to the point of sale. Read More...
View articleThe top 25 Web sites in the UK received an estimated $42 million in advertising revenue for a total of roughly 1 billion impressions in June, accordin...
View articlePermission marketing isn't just about "getting" permission. It's not just a box with a check in it or a prospect or customer saying "Yes." These are j...
View articleLike a jam session by a band 15 years past its prime, the debate over Napster's effect on music sales just will not end. According to Cyber Dialogue, ...
View articleIn 1994, Halsey Minor told Dana that he saw a day when C|Net (or sites like it) could entirely replace the computer press, then the richest niche in a...
View articleMany companies are actively pursuing an e-business strategy, but few see it as a critical success factor, either now or in the near future, according ...
View articleEver since the spring 2000 dot-com meltdown, the "talkaloti" have rolled their eyes and nodded knowingly that they all saw this coming. It's open seas...
View articleIn the field of search engine optimization, cloaking has come under fire regarding whether or not it is a legitimate, ethical, online marketing strate...
View articleShawn would like to publicly thank most of the affiliate managers out there, because their lack of communication with affiliates makes him stand out. ...
View articleEngage, Inc. heralded a Microsoft announcement yesterday thatEngage's new TrustLabels specification would be considered for inclusion inInternet Explo...
View articleMerchant account providers have to be the Mafiosos of the e-commerce world. They shake small businesses down as much as possible, use antiquated techn...
View articleDo the mechanics of buying and selling online advertising differ greatly from those of traditional media? The online world's markets may work similarl...
View articleIn an effort to beef up its online advertising offerings, directmarketing giant Grey Direct inked a deal Friday with e-mail marketer,ClickAction. Read...
View articleWhile checking out FuckedCompany.com, a publication that focuses on the faults and foibles of dead and dying dot-coms, Andy ran across a mention of Wo...
View articleVenture capitalists are eternal optimists, God love 'em. Rather than spend time moaning over the e-tailers they're closing, they're looking instead fo...
View articleThe top Digital Media/Web Properties for the month of June 2000, according to Media Metrix. Read More...
View articleISP NetZero Inc. partnered with e-centives Inc. and will beginproviding its users with personalized e-centive offers. Read More...
View articleOne way to spot good online creative is to see whether it "personalizes" the message. Does it "touch a nerve" with your target audience? Does it push ...
View articleIn a move to capture the Generation Y audience, Generation Y marketerAlloy Online purchased CCS Inc., also a Gen Y-focused marketer. Read More...
View articleThis week in San Francisco, the Rich Media SIG starts a series of seminars on developing advertising and marketing campaigns for wireless devices. Rep...
View articleHere's a Flash campaign for Opus2 Direct by Interactivebyte. It's not just cool, what's notable is its information-gathering capability achieved by tr...
View articleHere's a basic training principle for you: Enhance people's self-esteem. Enhance their self-esteem? Don't they already know they hold the power of lif...
View articleIn an attempt to spark small business advertising on the Internet,SmartAge.com's 1.3 million small business affiliates will now have access toDoubleCl...
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