Strong branding is all about creating a story or, if a story already exists, making it spin off the product and the brand. Fascinating stories quite o...
View articleA new rich media ad format, dubbed the "transitional" ad, is nowappearing on two UK-based Web sites. Read More...
View articleVenture capital firms and media planners both use Media Metrix traffic ratings in different ways. Planners use them to understand a site's user base f...
View articleRealTIME Media and e-Dialog struck a partnership deal which will expand bothcompany's Internet marketing offerings. Read More...
View articleThe Internet Corporation for Assigned Names and Numbers (ICANN) approved the creation of the first new top-level domain names since the 1980s. Moving ...
View articleThe popping of the Internet bubble, and the "poor, pitiful me" stories (with laugh tracks) that followed, have managed in three months to become clich...
View articleMore than half of the non-Internet users in the UK say they have no plans to get online, according to a survey by MORI for Which? Online, and it might...
View articleEngage Inc. thinks it has developed a technologythat will please both consumer privacy advocates and Internet marketers. Read More...
View articleThe central concern of current web design is saving time. Online readers belong to the time-starved generation, and any design that wastes their time ...
View articleOne of the assumptions in the early days of the web was that it was a level playing field. Low entry costs allowed the little guy to compete against t...
View articleThe Hollywood duo who created Thirsty.com hope L90 can drive teensto their youth-oriented site. Read More...
View articleIn partnering with CheetahMail, Mail.com can now offer e-mail listmanagement and hosting services to its clients. Read More...
View articleAfter months of explosive growth, interactive marketing company 24/7says it's time to reorganize. Read More...
View articleInternet brands such as America Online, Yahoo! and Amazon.com are among thefastest growing brand names in the world, according to the World's MostValu...
View articleThe increase in demand for legitimate search engine optimization (SEO) services has been building over the past few years as more and more clients wan...
View articleJim tells you about all the research required to determine media buys in traditional media. Plans are produced based on research, then used to flight ...
View articleEveryone in the Internet economy loves plain old unfettered free enterprise, but it's hell on long-term planning. Most Internet companies think of lon...
View articleKeeping track of your readers' preferences for HTML or text-only email newsletters can be daunting. But deciding to honor those preferences may be an ...
View articleNeil participated in a London conference that focused on how to further fan the flame of entrepreneurship in the U.K. He went over thinking that the U...
View articleStriking a deal with DoubleClick is just the latest move by ModemMedias Me-business network. Read More...
View articleThe top 25 Web properties of June 2000, according to Nielsen//NetRatings. Read More...
View articleIn an effort to create more opportunities for target marketing on theInternet, DoubleClick's Sonar has rapidly built its network of nichemarkets. Read...
View articleIn striking a deal with Bigstep.com, NBCi hopes to expand itsaudience of small business people and Internet entrepreneurs. Read More...
View articleOnline advertising by Internet-only retailers has a positive impact when it comesto increasing quality visits to shopping sites, according to report b...
View articleThe best PR programs have one thing in common: They all start with positioning. Positioning is the evolution of a dubious process that used to be call...
View articleNew start-ups are focusing on the web's second gold rush applications. Often they are the brainchild of a technologist and have great back-end capabil...
View articleOK, so you don't need a PC to access the Internet these days with the advent of Web phones and Palm this and Palm that, but perhaps you were wondering...
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