A survey of working adults conducted by Opinion Research Corp. revealed that 54 percent believe that college courses offered via the Internet are the ...
View articleAs a stand-alone measurement, most people would agree that click-through rates do not tell the whole story. Conversions on your ad dollars are what re...
View articleMediaplex wins a big-name client. Read More
View articleA worldwide study of e-commerce by Taylor Nelson Sofres Interactive found that among Internet users around the globe, 10 percent shop online during a ...
View articleDoubleClick makes personnel shifts at the top. Read More...
View articleWe've been talking about positioning and techniques, successful online programs, and busts. But we haven't come close to the dark side of PR. While it...
View articleThe end has come for many Internet companies, and right on schedule. It's often said nine of ten new businesses fail in the first few years. Why would...
View articleRemember when the word convergence used to mean the combining of television and the web in something like WebTV meets TiVo? While hype about convergen...
View articleLast week Jim wrote about flighting in RFPs. This week, he covers some of the basics of negotiating online media that may seem obvious, but in the con...
View articleOnline banks and online brokers still have plenty to look forward to, according to IDC, even though the market for Internet stocks isn't what it used ...
View articleCars.com aims to raise its profile with a portal deal on AltaVista. Read More...
View articleUsing barcodes, scanners, networks, and new warehouse designs, e-logistics moves more stuff from factory to customer cheaper and faster than ever befo...
View articleFive firms team to develop a system that will allow the serving ofadvertisements based on a wireless device's location. Read More...
View articleInternet users keen on viewing ads get a new way to be rewarded. Read More...
View articleAdForce snares another ad serving client, in the emerging interactivetelevision field. Read More...
View articleRule breaking is good, and mavericks can be rewarded handsomely for taking risks. But more often, the admonition to "think outside the box" is a repla...
View articleAn Internet start-up gave its agency six weeks to launch a site, create a brand, and build a complete integrated marketing communications plan. Broker...
View articleCanadian employees are spending an average of about two hours a week surfing the Web for personal reasons, according to research by Angus Reid Group, ...
View articleThe New York Times' Internet unit seeks to raise the profile of itscommunity site. Read More...
View articleThanks to the Internet, more people have the option of working from home. So it should come as no surprise that the percentage of US home office PC ho...
View articleOne of the dirty little secrets of this business is that most web advertising isn't compelling. Although banner ads are used extensively on the web, t...
View articleJanet and Nancy tackle what's meant by the terms "profiling" and "personalization" and what all this means for ad sales the good (higher CPM potential...
View articleSolar power is no longer the proprietary domain of marooned survivalists, crunchy granola-types, and off-the-gridders. Solar tech got a huge bounce fr...
View articleA weather site links ad serving to continuously-updated content. Read More...
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