Top 10 Training Truths
Media

Top 10 Training Truths

26y Trude Diamond

Top 10 Training Truths

What does training have to do with marketing? Both rewire your mind to accept new ideas. Both give you confidence to use new skills. Both build trust....

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OneMediaPlace, Telmar Form Partnership
Media

OneMediaPlace, Telmar Form Partnership

26y Pamela Parker

OneMediaPlace, Telmar Form Partnership

The online media marketplace teams with Telmar to enhance its site. Read More...

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Clickhouse.com, FreeRide.com Forge Pact
Media

Clickhouse.com, FreeRide.com Forge Pact

26y Pamela Parker

Clickhouse.com, FreeRide.com Forge Pact

An advertising network takes advantage of FreeRide.com's promotionalopportunities. Read More...

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B2BWorks Lands Business News Publishing Sites
Media

B2BWorks Lands Business News Publishing Sites

26y Pamela Parker

B2BWorks Lands Business News Publishing Sites

B2BWorks beefs up its network with the addition of a variety of tradepublications. Read More...

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Multimedia Campaign Generates Great Response
Email

Multimedia Campaign Generates Great Response

26y Heidi Anderson

Multimedia Campaign Generates Great Response

Aquent talent agency teamed with ad agency Passaic Parc to create a multimedia marketing campaign geared toward some of the most web-savvy people arou...

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Teen Girl Site Launches
Media

Teen Girl Site Launches

26y Pamela Parker

Teen Girl Site Launches

Britney Spears lends her name and image to a new site aimed at girlsaged nine to 17. Read More...

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Asia: New Wireless M-Generation
Marketing

Asia: New Wireless M-Generation

26y Martin Lindstrom

Asia: New Wireless M-Generation

Did you know that more than 600 million people are projected to have mobile or cell phones within three years? Most will have WAP (wireless applicatio...

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Internet Going Mainstream in China
Audience

Internet Going Mainstream in China

26y Michael Pastore

Internet Going Mainstream in China

Internet access in China is no longer restricted to the wealthy and well-educated, according to research by iamasia. Read More...

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Unsung Heroes of Agency Media Departments
Media

Unsung Heroes of Agency Media Departments

26y Tom Hespos

Unsung Heroes of Agency Media Departments

Most interactive agencies have traffic coordinators to handle the flow of creative and insertion orders. You know, the weary-looking folks who come in...

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Rich Media in Canada
Media

Rich Media in Canada

26y Bill McCloskey

Rich Media in Canada

Rich Media Canada was launched in Toronto with a crowd of about 350 people in attendance. Bill gives us a report on the progress of rich media in Cana...

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Marketing the Electronic Marketplace
Media

Marketing the Electronic Marketplace

26y Chris Maher

Marketing the Electronic Marketplace

We've got projections of 10,000 digital marketplaces or trading exchanges by 2003. And it's been said "If your company is not building or planning to ...

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Internet Helping Plan Weddings
Audience

Internet Helping Plan Weddings

26y Michael Pastore

Internet Helping Plan Weddings

Nearly half of the engaged-to-be-married couples with Web access are using the Internet to help plan their wedding, according to a study by The NPD Gr...

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24/7 Media Shifts Standards for E-mail Lists
Media

24/7 Media Shifts Standards for E-mail Lists

26y Pamela Parker

24/7 Media Shifts Standards for E-mail Lists

24/7 Media's e-mail marketing division gets more strict aboutcollecting e-mail addresses. Read More...

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The Web: More Than 2 Billion Pages Strong
Audience

The Web: More Than 2 Billion Pages Strong

26y Michael Pastore

The Web: More Than 2 Billion Pages Strong

It's one of the questions we get asked most often here at CyberAtlas: How many pages are on the World Wide Web? Frankly, we're sick of guessing and th...

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Last Minute Travelers May Boost Online Travel Market
Marketing

Last Minute Travelers May Boost Online Travel Market

26y Michael Pastore

Last Minute Travelers May Boost Online Travel Mark...

Nearly 70 percent of the adult Internet population in the US has taken an overnight trip at least 100 miles from their home, according to a survey by ...

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AdForce, AgentGO.com Team for Personalized Wireless Ads
Media

AdForce, AgentGO.com Team for Personalized Wireless Ads

26y Pamela Parker

AdForce, AgentGO.com Team for Personalized Wireles...

An advertising and a wireless firm commit to developing relevantwireless ads. Read More...

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The Cost of Targeting
Media

The Cost of Targeting

26y Adam Posman

The Cost of Targeting

Most marketing professionals agree that the key to successful advertising in any medium is the ability to deliver a clear, innovative message to a hig...

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Tackling the Frames Dilemma
Search

Tackling the Frames Dilemma

26y Paul J. Bruemmer

Tackling the Frames Dilemma

Frames have gotten a bad rap because search engines have a hard time reading and indexing them. Yet webmasters like to design with frames because they...

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Advertising.com, PhoneOnline.com Team for B2B Wireless Ads
Media

Advertising.com, PhoneOnline.com Team for B2B Wireless Ads

26y Pamela Parker

Advertising.com, PhoneOnline.com Team for B2B Wire...

Two firms partner to enter the business-to-business wirelessadvertising market. Read More...

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Branding Strategies Without the E
Marketing

Branding Strategies Without the E

26y Sean Carton

Branding Strategies Without the E

There's lots of talk about how to integrate interactive into the traditional agency and about the great divide between the interactive and traditional...

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Bluefly Extends Marketing Relationship with MSN
Media

Bluefly Extends Marketing Relationship with MSN

26y Pamela Parker

Bluefly Extends Marketing Relationship with MSN

Bluefly extends its "portal deal" with Microsoft. Read More...

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All Forms of Media Going Strong
Audience

All Forms of Media Going Strong

26y Michael Pastore

All Forms of Media Going Strong

For several years now, media executives have been trying to figure out what form of media is being cannibalized by new options such as the PC and the ...

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Internet Ad Spending Increases in June
Ad Industry Metrics

Internet Ad Spending Increases in June

26y Michael Pastore

Internet Ad Spending Increases in June

Spending on Internet advertising has increased 54 percent from January to June of 2000, from $818,543,000 to $1,263,815,400, according to AdZone Inter...

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New(s) Media
Marketing

New(s) Media

26y Frank Catalano

New(s) Media

At one time, criteria for identifying news media were simple: Present a business card, by-lined article, or "letter of assignment" from your editor on...

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If at First You Don't Succeed...
Media

If at First You Don't Succeed...

26y Jim Meskauskas

If at First You Don't Succeed...

Your new client is anxious to start seeing results that are directionally indicative of being on the path to profitability. The client wants to beat i...

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Monster.com Holds Agency Review
Media

Monster.com Holds Agency Review

26y Pamela Parker

Monster.com Holds Agency Review

Monster.com could be stepping away from the agency that created "WhenI Grow Up." Read More...

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L90 Acquires Lottery Site
Media

L90 Acquires Lottery Site

26y Pamela Parker

L90 Acquires Lottery Site

Ad firm L90 hopes to win big by adding more direct marketingcapablities to its suite of services. Read More...

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