The #ZolTed campaign riffs on the circus theme featured in the brand’s Spring/Summer 2014 campaign and includes a circus character quiz and circus tal...
View articleA sharp and discreet man, powered by a hugely curious and focused mind, with a passion for photography - this could be the shortest description for Ta...
View articleIn the last few weeks, signs are emerging that the dark ages of TV advertising may be nearing an end. Frankly, it's about time. The TV content deliver...
View articleOne of the biggest waves passing through B2B digital marketing right now is account-based marketing (ABM). At its core, ABM means building a list of s...
View articleTechnology has advanced to the point that on-site behaviors, such as browsing and buying, can be leveraged to create dynamic triggers, helping markete...
View articleThe second screen is no longer just a trend - it is now an integral aspect of media experiences in 2014 - and some of the largest players in media are...
View articleWhen the love is lost, saving the relationship with your subscriber can be tricky. However, there are several ways you can show your subscribers how m...
View articleEngagement is not an event, it's a commitment - a nurturing process across channels. It's time that marketers become "engagement engineers" in order t...
View articleIndonesians love social, mobile, and online shopping, so it's no surprise that e-commerce is growing in the country, but is the market ready? Read Mor...
View articleThe brand is working with Chaotic Moon Studios to develop a table from which customers can place orders with the help of their mobile devices and it h...
View articleThe Facebook campaign, which says it gives sinus pain and congestion sufferers "a chance to press rewind on life," asks consumers to describe experien...
View articleJoanna Belbey is known as one of the ladies of #socialmediafin, i.e. social media and finance, in New York City. Today, she works as the social media ...
View articleA detailed look at how a small business owner can acquire more customers, including tips on getting your name out there and resources to consult for b...
View articleOrganizations should begin by first discovering what they really care about, then measure it with a custom set of KPIs evolved internally so as to hel...
View articleRecently, the ad tech industry has heard a lot of buzz surrounding programmatic selling and the impact on the direct sales channel of publishers. Here...
View articleThe answer? "Almost always." The reason is simple; consumers do not expect a business to be perfect. The key the consumer is looking for is how the bu...
View articleHere's a look at the many reasons digital analytics can bother even an expert. But although analytics may be annoying to those in the field, customers...
View articleSocial marketing goes beyond theory and the application of technology. It gets right to the heart of people – not businesses, buyers, and pre-determin...
View articleDigital marketing executive Andy Prabowo shares how he integrates and localizes digital in one of the world's largest pharma firms in the country. Rea...
View articleIt's not enough to tell a compelling story. You need to provide easy access to behavioral change and that's where the true value of digital comes in. ...
View articleOscar Mayer says it has developed a device that will emit the smell of bacon when plugged into an iPhone and it has launched a website with a slew of ...
View articleA preview of the day two Afternoon Keynote Panel on April 2, which will focus on how agencies drive success and avoid failed thinking. Read More...
View articleMondelez International has teamed up with venture development firm Prehype to launch two beta platforms, Prankstr and Betabox, which have consumer and...
View articleClickZ spoke to Linda Descano, managing director and head of content and social at Citi, to explore the paradigm shift of financial institutions away ...
View articleData breach, identity protection, customer security - these are terms that never concerned marketers much. But as we head into SXSW this year, markete...
View articleIn the past, in a broadcast-only, one-way street marketing world, exclusivity made a lot of sense. But today we are starting to realize that exclusivi...
View articleChina, Asia, and now what we call APAC have been ahead of the game throughout history and still are in so many big ways in digital. So, let us learn a...
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