As business-to-business transactions continue to outpace business-to-consumer transactions in e-commerce, it should come as no surprise that online ad...
View articleWhen it comes to hearing about new sites, what do marketers really care about anyway? If you listen to the pitches of the average Internet sales rep, ...
View articleActivate.net and AdForce, both majority-owned companies ofCMGI, on Monday agreed to jointly develop technology to dynamically servestreaming media ads...
View articleInternet companies are increasingly falling in love with public radio. Read More...
View articleInternet-only bank player NetBank onMonday inked a wide-ranging portal deal with America Online, which places NetBank'sproducts and services across fi...
View articleAn advertisement for Epinions.com, inwhich a woman demonstrates using a breast pump, has been banned from tentelevisionstations and cable networks, ei...
View articleDirect mail powerhouse ADVOthis week took a stake in Netserts.com, an advertising magazineaimed at driving traffic to Web sites, in an effort to furth...
View articleConsumers are interested in minimizing clutter and maximizing incentive, whereas advertisers want to show their ads to as many people in their target ...
View articleAl Gore is taking on "Big Internet," the Internet business community that over the last four years has spawned more billionaires than most decades hav...
View articleCMGI has been slapped with a shareholder lawsuit that alleges the companyacted in bad faith when it agreed to have one portfolio company, Engage Techn...
View articleHotJobs.com on Friday said it won asecond round in court against AmericaOnline subsidiary DigitalCity(DCI), when a judge denied a motion that would ha...
View articleCommtouch, a provider of outsourcedfree e-mail services, on Friday made its foray into the e-mail marketingspace. Read More...
View articleAn affiliate program needs a lot of care and feeding to function smoothly. The key to your activities is quickly figuringout what's the "E2E" (effort ...
View articleAre you ready to do business on the Internet? The answer may be "No." And that's OK. Greg and Emily tell you how to progress through three phases in l...
View articleThe number of Internet users in Latin America will more than double from 13.3 million by the end of 2000 to 29.6 million by the end of 2003, according...
View articleClick2Learn.com, a provider ofelectronic training technology, on Friday tapped WiredEmpire, a subsidiary of Marketing Services Group, Inc., to handle ...
View articleFear has been central to the seller/buyer relationship for a long time. The salesperson who never calls back after the sale in case the customer is di...
View articleBefore the web was spun, word that the Chicago Tribune Co. would acquire Times Mirror would have been big, big news. To many in the newspaper business...
View articleWhat's a banner ad worth? It depends, compared to what a television commercial, billboard ad, store display sign or radio spot is worth. It seems that...
View articleE-mail marketer NetCreations onThursday tightened its already formidable grip on opt-in e-mail lists oftechnology consumers, signing a deal to manage ...
View articleThe February Internet ratings from Nielsen//NetRatings take a look at the differences in Internet use between those who use the Net at home, and those...
View articleDisney's GO.com onThursday tapped Cliff Freeman &Partners to be the advertising agency for the GO Network, and appointedDoug De Vito to work with the ...
View articleWe've all heard admonitions against becoming too personally involved in business. Chris even took this "don't take it personally" advice seriously onc...
View articleDot-com fever has significantly altered the ad-buying landscape. Investors love to see partnerships, advertising or strategic relationships with the b...
View articleResearch firm Jupiter Communications onThursday formally launched its new brand identity -- a diamond perforatedby two rows of dots, followed by the J...
View articleAbout.com, a collection of verticalsites created by "guides," on Thursday unveiled an effort, the LunaNetwork,aimed at dramatically increasing impress...
View articleLester Wunderman, direct marketing pioneer and founder of Wunderman Cato Johnson, on Tuesday plungedinto the online world by launching I-behavior, a f...
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