The majority of global corporations are investing far more on e-business than they were a year ago, but they are not addressing their most pressing e-...
View articleWhat do advertising buyers really care about? While every company has distinct and individual marketing goals, there are a few major categories that m...
View articleMessageMedia has some of the biggest email lists in the business, but its focus is on customer management. Getting permission is just step one. Step t...
View articleAs a customer, do you find the Internet noisy, claustrophobic and potentially threatening? Wherever you go, banner ads are served, pop-ups intrude, an...
View articleNo matter how far you feel behind the e-business curve, a strategic business plan is critical for successfully guiding your business's online efforts....
View articleShopping in the real world is not a linear experience; it's filled with little unexpected moments. By contrast, buying online is boring. One reason is...
View articleFT.com, the Web presence of venerableBritish newspaper the Financial Times , on Friday kicked off a $35 millionnational campaign aimed at extending it...
View articleDana got feedback on his online college education rant. First off, college is more than just classes; students value the relationships they form and c...
View articleFor years, would-be market leaders Be Free and LinkShare have forced their merchants to sign exclusivity clauses. For many, that's too great a price t...
View articleAd giant DoubleClick is in talkswith the state of Michigan in an effort to ward off a threatened lawsuitover the company's privacy practices. Read Mor...
View articleThe Commerce Subcommittee on Telecommunications, Trade and ConsumerProtection Thursday approved the Unsolicited Electronic Mail Actof 1999. Read More...
View articlesephora.com on Friday revealed itslatest effort in the ongoing high-stakes battle of the online beauty sites,breaking out the big guns with appearance...
View articlePromotions.com and Entertainment Weekly on Friday joinedforces to get the word out about the magazine's "Ticket to the Stars"Internet promotion. Read ...
View articleWith spring in the air (somewhere), our thoughts tend to scatter (despite the workload). So to help us stay focused, Len surveys some of the sharpest ...
View articleInteractive agency Lot21 on Thursday launched a new campaign that experiments with placements for mobile devices, creating ads for the AvantGo content...
View articlepriceline.com on Thursday kicked off a national advertising campaign in support of theexpanded launch of its name-your-price mortgage service, featuri...
View articleBill just got back from Sydney, where he spoke at Adforum 2000, Australia's yearly Internet conference. Rich media is becoming a movement Down Under, ...
View articleI-Traffic, the interactive marketing division of Agency.com, on Thursday said it had landed $5 million in new accounts in the last three months. Read ...
View articleReal-world brands versus online-only brands: Which do you think consumers generally have more trust in? One of the problems the Internet world faces t...
View articleCareerMosaic, a player in thecutthroat job board battle for mindshare, on Thursday increased itsdistribution with two deals that put its job listings ...
View articlePrimary Knowledge Inc. went from a fledgling start-up based on the heretical proposition of outsourcing the huge data piles of clickstream and transac...
View articleToday, the most desirable web sites are those that not only generate high traffic but also make campaigns easy to buy. A well-designed web site meets ...
View articleThe US continues to lead the world in Internet users, according to studies by Angus Reid Group and The Strategis Group. But if the Web is truly to bec...
View articleAn insertion order (IO) is the formal contract allowing an agency (or client) to insert advertising into an ad venue. In traditional media, an ad agen...
View articleIn case you haven't noticed, times are starting to get tough for business-to-consumer sites, both e-tail and advertising-supported ventures. The stock...
View article24/7 Media, Media 21, and 365 Corp. on Wednesday teamed tolaunch the first ad campaign aimed at driving traffic between WAP contentsites that will run...
View articleThe Gilmore Commission finished its work in Dallas this week, splitting 11-9 against recommending sales taxes on web purchases. That's not the "super-...
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