Research by a pair of career-related job sites found that companies like posting their job openings on the Internet more than executives like posting ...
View articleAfter being barraged with radio, TV and print ads for Internet companies during the Super Bowl and over the holidays, you may wonder who won the aware...
View articleIn an aim to keep a tight rein on its brand image in an age of easydigital duplication, Ford Motor Co.this week licensed Iterated Systems'MediaBin to ...
View articleSearch engine listings can generate a lot of high-quality traffic. As an important part of your marketing campaign, search engine optimization is rela...
View articleDot-com companies seeking to stand out from the crowd are turning to evermore unusual placements -- now that race cars, stadiums, pizza boxes, andthe ...
View articleInteractive music site Soundbreak.com on Wednesday kicked offa $5 million national campaign to boost awareness of its recent launchamong its target au...
View articleOnline retail sales in Europe will grow 98 percent annually over the next five years, soaring from 2.9 billion euros in 1999 to 175 billion euros in 2...
View articleBusiness-to-business web sales are projected to outpace consumer spending, and smart web marketers are moving quickly to make B2B e-commerce easy. Thi...
View articleThe post-merger Earthlink, whichincreased its importance in the ISP space with its recent merger with rivalMindSpring, on Tuesday renewed itsrelations...
View articleThe predominant reason people click on ads is interest in the product advertised. Sure, sweepstakes, curiosity-makers, and entertaining ads all have t...
View articleUnless you want to have to depend on pricey, ongoing marketing campaigns to drive traffic to your web site, here's four words of advice for you: BUILD...
View articleMove.com, the relocation and movingportal of Cendant Corp.,on Tuesday launched its first national campaign with the tagline "It's abetter move." Read ...
View articleWe've covered the advantages of a network buy before: a wide variety of sites from a vast array of categories, giving unduplicated reach in one stop. ...
View articleLoyalty marketer MyPoints.com Tuesday took the wraps off a new rewards network, which allows smaller Web sites to use "points" to keep customers, but ...
View articleSouthern West Virginia mightnot be a hot e-mail advertising market, butstring a few hundred little areas together -- Central Louisiana, Logan andChamp...
View articleThe question used to be: At what modem speed will Internet users connect their PC to the Internet? Now the question is: Will Internet users use a PC a...
View articleWhen so many people are making money out the wazoo, it might seem Cassandra-like to insist that conditions will change and that if you don't take care...
View articleAbout.com, best known for its network ofvertical content sites, added direct marketing to its lines of businessthis week, acquiring direct e-mail mark...
View articleOnline photo player Ofoto on Mondayoutlined plans for a national print advertising campaign, which willinclude sponsorship of the prestigious Alfred E...
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View article24/7 Media picked up a bunch of newclients in one fell swoop Monday, by forging a strategic alliance withInternet incubator idealab!. Read More...
View articleThe momentum behind wireless ad serving picked up, as AdForce on Monday unveiled what it'scalling AdForce Anywhere, a technology that allows the servi...
View articleParents are looking to the Internet as a tool to become more involved in their children's education, according to a study by Learning Pays.com and Yan...
View articleNo one can escape the carpet-bombing of dot-com broadcast advertising. Start-up companies are investing heavily in print, TV and radio because they th...
View articleConvergence is coming... The possibilities are enormous for email marketers to reach people everywhere, all the time. But we're not quite there yet. W...
View articlemySEASONS.com, an online gardeningcontent and e-commerce start-up, on Monday tapped ORB Digital to help it launch its brand asonline agency of record....
View articleNokia, AdForce, SF Interactive, and fusionOne on Monday teamed toexperiment with innovative ways of targeting advertising to users offusionOne's tools...
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