Setting up an Internet web site used to be like setting up a hot dog stand in the desert: The problem was to find customers. The business environment ...
View articleMainstream entertainment with content specifically designed for the Internet will proliferate substantially in the next year, according to Gemini Cons...
View articleIn its first survey of advertising for the online entertainment industry,MediaMetrix' AdRelevance on Tuesday releaseda report in which casinos were, b...
View articleStarting with its February 2000 report, Media Metrix has merged its top site and top property reports into a list that shows the top 50 properties and...
View articleIn another example of traditional media companies using their prodigiousadvertising inventory to get traction in the Internet business, NBC on Wednesd...
View articleMuch has been made of the relationship between the Internet and television viewers, but what about fans of the big screen? According to Cyber Dialogue...
View articleIn a pairing of online and offline giants, Yahoo! and Pepsi-Cola Co. on Wednesday enteredinto a marketing alliance that puts Yahoo! on Pepsi bottles a...
View articleFinancialservices companies around the world expect the impact of the Internet on the asset accumulation and wealth protection market to accelerate dr...
View articleWe in the Internet industry have infectious enthusiasm for our businesses, but in driving toward the next goal, it can be hard to see ourselves as our...
View articleLatin music Web site Eritmo.com onTuesday started a three-year multi-million dollar international advertisingeffort, featuring pop star Enrique Iglesi...
View articleAudiohighway.com, a portal foraudio content, on Tuesday forged marketing deals with Yahoo! and RealNetworks, in a push to drive traffic toits site. Re...
View articleDesigning the right sponsorship program for a client can be a challenge. On one hand, you know your site and audience better than anyone, so you're in...
View articleAdforum.com, a portal for theadvertising industry, this week launched AdFolio, an online library of 3,800creative executions. Read More...
View articleIn a deal aimed at boosting membership and ad opportunities on Advertising.com's wirelessadvertising network, the ad company on Tuesday joined with th...
View articleOne of the biggest curiosities of our time is the (so far successful) resistance of higher education to the demands of the Internet. The gross ineffic...
View articleOnline beauty product sales accounted for approximately 1 percent of the $25 billion-plus total US beauty market in 1999, but could gain significant m...
View articleCentral Media Incorporated (CMI), a business-to-business firm serving thebroadcast, advertising and production industries, on Tuesday tapped DDB Seatt...
View articleFor the last few years most online advertising has been either branding or direct response with one thing remaining constant: testing. Because of surp...
View articleFirst MSN showed people trapped in a house and living solely through its Web site, and now drugstore.com is launching a $30 million national campaign ...
View articleA study commissioned by the ASP Industry Consortium and conducted by Ovum took a look at two of the Internet's hottest markets: Europe and ASPs. You'l...
View articleEntryPoint, the downloadabletoolbar company that resulted from the idealab!-brokered marriage of eWallet andPointCast, on Monday kicked off the first ...
View articleOne thing David loves about many technology companies is the way they manage to be so productive without the help of real people. You know the compani...
View articleDomain name registrar register.comon Monday launched a multi-million dollar print campaign aimed at sellingts business-to-business services. Read More...
View articleMost mergers make no sense. Investment bankers and arbitrageurs see mergers as a way to get fees or quick profits. The urge to merge can cause managem...
View articleMarketing with email is more than sending out completely self-contained promotional messages dedicated to your offer and your offer only. The discipli...
View articleA new anti-snooping utility launched Monday promises to be as controversialas the adware programs it attempts to defeat. Read More...
View articleIf your site is generating traffic, it's generating inbound emails. Inbound from your customers and prospects. And if you have a 1-800 number, you're ...
View article