Top E-Tailers of February 2000
Audience

Top E-Tailers of February 2000

26y Michael Pastore

Top E-Tailers of February 2000

The top e-tailers of February 2000 among home Internet users, according to PC Data Online. Read More...

View article
Ad Sales Pros as Marketers
Media

Ad Sales Pros as Marketers

26y Janet Ryan and Nancy Whiteman

Ad Sales Pros as Marketers

Sales and marketing have long been seen as opposite ends of a spectrum: marketing deals with "mass" and abstractions, and sales is hands-on with custo...

View article
Productopia Kicks Off $4 Million Campaign
Media

Productopia Kicks Off $4 Million Campaign

26y Pamela Parker

Productopia Kicks Off $4 Million Campaign

Product information and advice site Productopia on Monday launched a $4million print, television, and outdoor campaign, which will appear in SanFranci...

View article
Heineken Brand Snares Unusual Online Advertising Space
Media

Heineken Brand Snares Unusual Online Advertising Space

26y Pamela Parker

Heineken Brand Snares Unusual Online Advertising S...

Just when you thought all the hot advertising spaces were being sold, Planet Internet, a Dutch portal, onFriday booked a campaign for Murphy'sbeer on ...

View article
Modem Media.Poppe Tyson Shortens Name, Starts Branding Campaign
Media

Modem Media.Poppe Tyson Shortens Name, Starts Branding Campaign

26y Pamela Parker

Modem Media.Poppe Tyson Shortens Name, Starts Bran...

Interactive agency Modem Media.Poppe Tyson, formed in the 1998 mergerbetween Modem Media and Poppe Tyson, on Monday announced it was simplifyingits na...

View article
Much at Stake for Internet Retailers
Audience

Much at Stake for Internet Retailers

26y Michael Pastore

Much at Stake for Internet Retailers

Online consumers are not a very forgiving lot, according to a study by The Boston Consulting Group, which found e-tailers better get it right the firs...

View article
More Germans Turning to the Internet
Audience

More Germans Turning to the Internet

26y Michael Pastore

More Germans Turning to the Internet

At least 21 percent of the households in Germany are online, according to a survey by GfK, and increases in e-commerce, online services, and the numbe...

View article
Epinions.com Uses Members for First Television Campaign
Media

Epinions.com Uses Members for First Television Campaign

26y Pamela Parker

Epinions.com Uses Members for First Television Cam...

Epinions.com, a site that allowsmembers to review products and services, tapped reviewers from its site toappear in its first multi-million dollar tel...

View article
Why It's Hard to Choose a CRM Solution
Marketing

Why It's Hard to Choose a CRM Solution

26y Nick Usborne

Why It's Hard to Choose a CRM Solution

The customer relationship management area is hot. There are about 450 vendors out there clamoring for your business. That alone makes it hard to choos...

View article
Moving Toward Patrick’s Dream
Media

Moving Toward Patrick’s Dream

26y Dana Blankenhorn

Moving Toward Patrick’s Dream

Recently Dana wrote about John Patrick's dream of everyone holding a personal encryption key or digital ID. A digital ID, like an old Chinese "chop" o...

View article
CMGI@Ventures Re-Launches Aureate Media as Radiate
Media

CMGI@Ventures Re-Launches Aureate Media as Radiate

26y Pamela Parker

CMGI@Ventures Re-Launches Aureate Media as Radiate

Advertising-supported software provider Aureate Media, a CMGI@Venturesportfolio company, on Monday changed its name to Radiate, a move aimed at raisin...

View article
Movement to Develop XML Standards for Ad Industry Picks Up Steam
Media

Movement to Develop XML Standards for Ad Industry Picks Up Steam

26y Pamela Parker

Movement to Develop XML Standards for Ad Industry ...

Have you ever faxed an advertising insertion order or received one in anovernight delivery? If so, it's no surprise. Even though Internet advertising ...

View article
Making Money Behind the Hype-Curve
Media

Making Money Behind the Hype-Curve

26y Nick Usborne

Making Money Behind the Hype-Curve

There are a couple of routes you can take when starting your new Internet business. First, you could try to become the first mover in a new category a...

View article
Affiliate Links Never Die
Marketing

Affiliate Links Never Die

26y Joel Gehman

Affiliate Links Never Die

Continuing the theme of painful lessons, Joel considers the case of URLs and thank you pages. While URLs seem simple enough, there's more than meets t...

View article
CareerMosaic Kicks Off First Television Campaign
Media

CareerMosaic Kicks Off First Television Campaign

26y Pamela Parker

CareerMosaic Kicks Off First Television Campaign

CareerMosaic on Fridayunveiled its plans for its first nationwide television campaign, part of ayear-long multi-media effort aimed at driving traffic ...

View article
E-fulfillment: Go There
Marketing

E-fulfillment: Go There

26y Barry Silverstein

E-fulfillment: Go There

The shift to e-business has brought with it a new expectation: e-fulfillment. In the e-business world, prospects and customers will expect to get thei...

View article
Mailing by the Rules
Email

Mailing by the Rules

26y Greg Sherwin and Emily Avila

Mailing by the Rules

The increasing popularity of direct email marketing combined with an escalated war against unsolicited commercial email, or spam, presents greater cha...

View article
Online Clothing Sales Continue Climbing E-Commerce Ladder
Audience

Online Clothing Sales Continue Climbing E-Commerce Ladder

26y Michael Pastore

Online Clothing Sales Continue Climbing E-Commerce...

Online apparel sales reached $1.1 billion in 1999, roughly twice the amount of 1998 sales, according to the NPD Group, and most of the buyers are affl...

View article
HotJobs Wins Round in Battle With AOL
Media

HotJobs Wins Round in Battle With AOL

26y Pamela Parker

HotJobs Wins Round in Battle With AOL

America Online Inc.'s Digital City subsidiary must carry ads from HotJobs.com whether it likes it or not, since a Virginia judge granted a preliminary...

View article
What Is ISP Shakeout?
Media

What Is ISP Shakeout?

26y Dana Blankenhorn

What Is ISP Shakeout?

Ever since the web was spun, in the mid-1990s, analysts have been shocked - SHOCKED! - at the continuing presence of what they derisively call "mom-an...

View article
Online Trading Continues to Catch On
Marketing

Online Trading Continues to Catch On

26y Michael Pastore

Online Trading Continues to Catch On

The number of US households using an online trading service hit 3.5 million in January 2000, according to J.D. Power, and the growth in this market is...

View article
Microsoft Yanks Ads After WebTV Users Complain
Media

Microsoft Yanks Ads After WebTV Users Complain

26y Team ClickZ

Microsoft Yanks Ads After WebTV Users Complain

Confusion and complaints over ads placed in the read-and-write area ofe-mail pages on Microsoft's WebTV led the company to pull the banner adsthe day ...

View article
DoubleClick Stitches Together Search Sites
Media

DoubleClick Stitches Together Search Sites

26y Pamela Parker

DoubleClick Stitches Together Search Sites

Web advertising firm DoubleClickWednesday introduced a new category in its business network, whichaggregates search sites and allows advertisers to bu...

View article
24/7 Media, Infogate Seal Ad, Equity Deal
Media

24/7 Media, Infogate Seal Ad, Equity Deal

26y Team ClickZ

24/7 Media, Infogate Seal Ad, Equity Deal

Ad firm 24/7 Media Thursday tookan undisclosed equity stake in Infogate, which makes a financialinformation toolbar, and became the exclusive advertis...

View article
AdForce Targets Small Web Companies with Jump Start Program
Media

AdForce Targets Small Web Companies with Jump Start Program

26y Pamela Parker

AdForce Targets Small Web Companies with Jump Star...

In an effort to make relationships with small Web sites before they getbigger, CMGI's AdForce on Thursday launched what it'scalling a Jump Start progr...

View article
Top 50 Sites of February 2000
Audience

Top 50 Sites of February 2000

26y Michael Pastore

Top 50 Sites of February 2000

The Top 50 sites of February 2000, according to PC Data Online. Read More...

View article
Welcome to Fermentium: The Venture Corporation
Marketing

Welcome to Fermentium: The Venture Corporation

26y Chris Maher

Welcome to Fermentium: The Venture Corporation

Brand-name industrial giants like Honeywell, United Technologies, and DuPont have announced joint ventures to create business-to-business digital mark...

View article
1 1,467 1,468 1,469 1,470 1,471 1,669