Interactive sales reps deal exclusively with the interactive media planners and buyers who allocate the interactive budget. These folks never think ab...
View articleNielsen//NetRatings has released its first audience measurement numbers for Japan. The top Web properties, advertisers, and the average Internet use s...
View articleWith more than 10 million consumers having already bought online, and with Internet use surging, the Asia-Pacific online retail market is filling up, ...
View articleAd firm 24/7 Media Monday launchedits Internet ad serving system, 24/7 Connect, but dropped plans to usecombined online and offline profile data to ta...
View articleCommerceKey.com, an e-business andtechnology company, tapped Grindstone Advertising as its creative agency ofrecord and Earthquake Media asits media a...
View articleAffinia, which until now has helpedWeb sites set up virtual storefronts offering products from majore-tailers, Monday kicked off its latest effort -- ...
View articleMike tells you what happens when he sits with new clients to begin establishing goals and developing strategies to help them move their business onto ...
View articleThe hype on personalized service seems to be leaps and bounds ahead of the reality. Survey says only 60 percent of the top 50 e-merchants respond to i...
View articleSome people might think he's crazy, but Tom thinks the web has passed its prime and is on its last leg as a marketing tool. Although the use of the we...
View articleWhen designing a web site interface, think ahead a bit. If you can anticipate some things that are likely to change or develop over the months to come...
View articleSometimes the best lessons are learned the hard way, and vicarious lessons are the best because you don't get burnt yourself. Joel explains why mercha...
View articleWith the explosive growth of mailing lists and the latest reports showing that we now send 300 million electronic messages a day, email has proven to ...
View articleOnline direct marketer FreeShop.com Friday struck a one-year, seven-figure deal with Promotions.com, thatwill bring FreeShop.com's free and trial offe...
View articleDana would love to love Al Gore. George W. Bush makes him squirm. He has issues with John McCain. But every time he tries to snuggle up with the Vice ...
View articleThe giant Web services firm created from the merger of Whittman-Hart and USWEB/CKS Friday chose VSA Partners and McKinney & Silver as its agenciesof r...
View articleAd network Real Media and onlinecurrency player beenz this weekpartnered to create and serve ads that reward Web users for clicking. Read More...
View articleDoubleClick said ithad made a mistake by planning to merge names with anonymous Web activity because of a lack of government and industry privacy stan...
View articleGay and lesbian portal Gay.com on Thursdaysaid it had stitched together an advertising network of many of the top gayand lesbian Web sites. Read More...
View articleDana's out of the closet with ADD, Attention Deficit Disorder. Since then, many others have done the same, the biggest "coming out" party since San Fr...
View articlePlace a dozen media planners in a room together, and they'll certainly have a conversation about the sales reps they deal with on a daily basis. Media...
View articleRemember your first miniature bag of M&M's? You know, the baby bags that held only 30? Bet you liked them. Most of us harbor a fascination for miniatu...
View articleJust a few months after its approval by the US Postal Service, US small businesses and home offices spent more than $8 million on PC postage, accordin...
View articleAfter several prominent Internet companies moved to distance themselvesfrom DoubleClick Inc., the advertisingfirm has decided to drop plans to merge o...
View articleSpending by dot-com companies in traditional media jumped to $671.6 millionin November, a holiday-driven outlay that tops spending for each of thefirs...
View articleThe automobile industry and the Internet don't seem like a logical match to many. After all, you can't test drive a car online. But more car dealers a...
View articleFinancial software maker Intuit Inc. Thursday was moving to plug leaks on its popular Quicken site, after it wasrevealed personal financial informatio...
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