The Internet is filled with monumental success stories. But one of its most intriguing tales concerns not success, but one of the most expensive and c...
View articleTime for a new buzzword. How about "K2K"? A takeoff of B2B and B2C, K2K can change the way we perceive brands, and the way we build and evaluate them....
View articleIf you're putting together an online advertising campaign, you'd better bebuying keywords on search engines. Read More...
View articleIn a sign that DoubleClick isserious about improving its image in the privacy arena, the company hasbrought aboard two big names -- New York City's co...
View articleNBC Internet, the interactive spin-offfrom NBC, on Wednesday launched NBCi Direct, an e-list management anddatabase marketing division specializing in...
View articlePlenty of folks think branding means putting your logo on everything, repeating your company's name every time you exhale, and doing television ads. T...
View articleIn the latest move by loyalty firms seeking to cross the online/offlinebarrier, FreeRide.com, Cybergold, and Gold Points.com have all madeagreements w...
View articleFeeling like every e-mail you get is trying to sell you something? You ain't seen nothing yet. By 2004, the average household will receive nine pieces...
View articleNetcentives, which builds theinfrastructure that powers online loyalty programs, took a step offlineWednesday, paying $24.8 million in cash and stock ...
View articleOn the same day it was reported that six major movie theatre chains wereforming an online venture to sell tickets, a similar company, MovieTickets.com...
View articleInternet communications company eFax.comon Wednesday said that it had signed on with ClicVU, a start-up firm whose technologylets Internet users set a...
View articleOnline toy sales catapulted from $45 million in 1998 to $425 million in 1999, according to a report by The NPD Group, Inc. and Media Metrix, which pre...
View articleThese are the best of times and the worst of times. It's a time of wealth and a time of danger. It's a time for trial and a time for error. This is es...
View articleMost web sites use their own proprietary ad-serving technology and software for managing campaign data. They all record data differently and report it...
View articleAmerica Online on Tuesday reachedagreement with RocketBoard.com,the maker of a modified keyboard that features a special row of 18 buttons,to assign t...
View articleNearly nine in ten newspaper and magazine editors report having web sites, most sites share operations with their print brethren, and over half of all...
View articleProdigy Communications Corp.,one of the earliest Internet service providers, this week signed a deal for Phase2Media to be its exclusive adsales repre...
View articleAndy loves the concept of Green, an online financial publication with an edge. Written for intelligent people who are clueless about managing their mo...
View articleJuno Online Services on Tuesday picked24/7 Media to sell ads on its free ISP service, a deal that is projected togive 24/7 Media billions of adimpress...
View articleE-mail direct marketer BigfootInteractive rounded up $20 million in its first round of outsidefinancing, from its parent company and outside investors...
View articleTargeting the best audience for your banner ads is becoming easier as better and more accurate profile data become available. However, privacy issues ...
View articleWith Y2K a memory and Windows 2000 finally here, PC sales should have a good year, according to International Data Corp. Read More...
View articleCompanies spend a lot of time, energy and money trying to get inside their customers' heads. It starts with a simple question, evolves into a complex ...
View articleThe consumer Internet industry in Europe is undergoing its fastest growth yet seen, with access via PCs and interactive TV both climbing, according to...
View articleLast summer, ClickZ's Email Marketing column seemed a little ahead of the curve. Since then, it's become one of our most-read features and mirrors wha...
View articleMagazine publisher HachetteFilipacciMedia Monday tapped Phase2Media to sell ads in all of itsonline publications, and the advertising rep firm is sett...
View articleThe failures of mainstream ad agencies to seize the Internet opportunity have become legendary, almost laughable. How will they make their play to com...
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