Over 10 million crazed greeting card fans are stuffing our inboxes with personal rich media messages, and in five years everyone will be doing it. So ...
View articleThe online marketplace that convinced a town to name itself after thecompany, Half.com, on Wednesday kickedoff a national branding campaign, which wil...
View articleIntegrated promotion agency SourceMarketing on Wednesday said it's teaming with two executives fromdirect marketer Brann Worldwide, tocreate eSource, ...
View articleStart-up ad network Big BangMedia on Wednesday took the wraps off its new ad model, which combinesthe features of an ad network with that of a loyalty...
View articleKOZ.com, which creates and operatescommunity tools for affinity groups like newspapers and radio stations, onWednesday tapped CMGI's AdForce to serve ...
View articleLoyalty marketer MyPoints.com hasforged a wide-ranging multi-year deal with offline consumer marketing firmCatalina Marketing, in which the twowill co...
View articleThe Internet is really just a big communications medium. Really. And even though most of us spend our time thinking about how we're going to market on...
View articleYesterday, Dana promised a solution for protecting intellectual property. It comes from IBM Vice President of Internet Technology John Patrick, who pr...
View articleThe race is on to obtain a "first-mover advantage" in the European online world. Many U.S. companies born in the last few years have won more online m...
View articleWhether it's buying apparel and footwear or event tickets online, the Internet and sports will create a $3 billion market by the year 2003, according ...
View articleWith the holidays a fading memory, what happened to e-commerce in January 2000? Certain categories, such as books, music, and software continued to le...
View articleAdvertising rep firm WinstarInteractive on Monday said it had created an "Internet-Everywhere"group, which will focus on selling ad opportunities on n...
View articleHot on the heels of the debut of On2.com'smovie channel -- On2Movies.com --the company is kicking off a multi-million dollar marketing effort, set tol...
View articleHaving a relationship with someone, whether it's in person or through a web site, carries several responsibilities. When a friend calls, we express ou...
View articleA study released several months before the recent security disasters shows some 46 percent of online shoppers have halted an online purchase out of se...
View articleDana got tons of email on his column about Leslie Kelly, "The Dumbest Lawsuit in Web History." Several asked how he would feel if someone stole his ar...
View articleMulti-faith spiritual site Beliefnet.com this week selectedSaatchi & Saatchi to handle advertising duties, with estimated billings of$15 million. Read...
View articleMarketing giant the Interpublic Group of Companies (IPG) on Tuesdaypartnered with ad technology firm Mediaplex, agreeing to deploy thecompany's techno...
View articleEnormous interest in home connectivity from nearly every technology industry will cause the worldwide home networking equipment and residential gatewa...
View articleThere are still an enormous number of great opportunities available on the Net. You might not believe it, but its true. Whats more, a sponsorship-base...
View articleRemember S&H Green Stamps, that venerable loyalty currency introduced in1896? Well, it's making a comeback, if new investors have anything to sayabout...
View articleMore than one-third of 16- to 22-year-olds will buy online this year, spending $4.5 billion, according to Forrester Research. Young consumers arm them...
View articleIn early days of online advertising, most sites didn't yet have standardized terms and conditions or billing procedures. So the agency or the site wou...
View articleAd firm 24/7 Media Tuesday bought e-mail marketer Exactis.comin a stock swap valued at $490 million, further bulking up 24/7 for itscompetition with D...
View articlePersonal finance site The Motley Fool onMonday kicked-off a high-volume seven-week campaign to boost its United Kingdom site, during which itwill spen...
View articleFive years ago, who knew that email would become such a marketing powerhouse? Even two years ago, very few of us were marketing through this channel. ...
View articleAs badly as most media miss Internet stories, Wall Street misses them worse. Let's take, for instance, that hoary term "shake-out." A shake-out is act...
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