E-centives, Excite@Home Ink Marketing, Equity Deal
Media

E-centives, Excite@Home Ink Marketing, Equity Deal

26y Pamela Parker

E-centives, Excite@Home Ink Marketing, Equity Deal

Promotions player e-centives onThursday struck a wide-ranging multi-year marketing deal with Excite@Home,which also made an investment in the direct m...

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Rich Email: Part 1
Media

Rich Email: Part 1

26y Bill McCloskey

Rich Email: Part 1

Email is red-hot right now. It ranks number one, alongside affiliate networks, for effectiveness. The key to dramatically improving performance and RO...

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Cyber Dialogue Acquires Yankelovich Partners Division for $10.3 Million
Media

Cyber Dialogue Acquires Yankelovich Partners Division for $10.3 Million

26y Pamela Parker

Cyber Dialogue Acquires Yankelovich Partners Divis...

Consumer researcher CyberDialogue, which filed for its initial public offering last week, onThursday acquired Applied Management Marketing (AIM), the ...

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Oh No, Mr. Bill
Media

Oh No, Mr. Bill

26y Dana Blankenhorn

Oh No, Mr. Bill

Think you've had a bad week, ducky? Before you feel sorry for yourself today, how about we stage a little pity party for Mr. Richie Rich himself, Giga...

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Arts and Antiques Site Circline Starts Marketing Push
Media

Arts and Antiques Site Circline Starts Marketing Push

26y Pamela Parker

Arts and Antiques Site Circline Starts Marketing P...

Circline, an online marketplace forarts and antiques, this week launched a four-month $4.4 million marketingpush, which includes a Web site re-design,...

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Web Commerce Not Yet Worldwide
Audience

Web Commerce Not Yet Worldwide

26y Michael Pastore

Web Commerce Not Yet Worldwide

Despite more predictions of explosive growth, you're probably not riding the wave of e-commerce unless you live in North America, Europe, or Asia Paci...

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India May Threaten China for King of Netizens
Audience

India May Threaten China for King of Netizens

26y Michael Pastore

India May Threaten China for King of Netizens

India May Threaten China for King of Netizens Read More...

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Flycast, Adsmart Plan to Focus on Selling Special Events
Media

Flycast, Adsmart Plan to Focus on Selling Special Events

26y Pamela Parker

Flycast, Adsmart Plan to Focus on Selling Special ...

Flycast Communications and Adsmart, soon to both be part of Engage Technologies under CMGI's consolidation strategy, on Wednesdaysaid they planned to ...

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The Dumbest Lawsuit in Web History
Media

The Dumbest Lawsuit in Web History

26y Dana Blankenhorn

The Dumbest Lawsuit in Web History

First a U.S. district judge orders removal of links from web sites. The latest twist is an attempt to make search engines illegal. Huntington Beach, C...

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US Schools All But Wired
Audience

US Schools All But Wired

26y Michael Pastore

US Schools All But Wired

Virtually all public schools in the US are now connected to the Internet and classroom hook-ups have increased 20-fold since 1994, according to the US...

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Look Out E-Mail, Personal Rich Media is Coming
Data insights

Look Out E-Mail, Personal Rich Media is Coming

26y Michael Pastore

Look Out E-Mail, Personal Rich Media is Coming

Digital technologies, which will enable consumers to create and share personal multimedia content, will make plain text e-mail seem like black-and-whi...

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DoubleClick Sets Up Vertical Sites to Service Advertisers
Media

DoubleClick Sets Up Vertical Sites to Service Advertisers

26y Pamela Parker

DoubleClick Sets Up Vertical Sites to Service Adve...

Advertising leader DoubleClick onWednesday unveiled a network of six vertical sites aimed at positioning thecompany as an expert resource for advertis...

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General Magic, Juno Online Services Strike Marketing Deal
Media

General Magic, Juno Online Services Strike Marketing Deal

26y Pamela Parker

General Magic, Juno Online Services Strike Marketi...

General Magic, creator of atechnology that allows people to read their e-mail over the telephone, onTuesday struck a marketing deal with JunoOnline Se...

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ATI Networks Selects Flycast to Sell its Ads
Media

ATI Networks Selects Flycast to Sell its Ads

26y Pamela Parker

ATI Networks Selects Flycast to Sell its Ads

ATI Networks, the publishers of ARealGem.com and ArtGems.com, on Wednesday picked Flycast Communications to represent itssites. Read More...

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Classified Ads Portal Lines Up Top Ten Markets
Media

Classified Ads Portal Lines Up Top Ten Markets

26y Pamela Parker

Classified Ads Portal Lines Up Top Ten Markets

AdStar.com's Advertise123.com, a classifiedadvertising portal, has lined up newspapers and Web sites to cover the topten markets in the US, which acco...

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Wireless Is Coming... Fast
Marketing

Wireless Is Coming... Fast

26y Sean Carton

Wireless Is Coming... Fast

Wireless may be a niche market now, but its potential increases with every new phone or wireless appliance that comes on the market. Don't sit on the ...

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Top 50 Sites and Properties of January 2000
Audience

Top 50 Sites and Properties of January 2000

26y Michael Pastore

Top 50 Sites and Properties of January 2000

The Top 50 Digital Media Web sites and properties for the month of January 2000 ranked by unique audience according to Media Metrix. Read More...

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War for the Start Page
Media

War for the Start Page

26y Dana Blankenhorn

War for the Start Page

In 1995, Home.Netscape.com was the most popular web page because most people didn't change their browser default settings and started each session the...

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What Do Publishers Really Sell?
Marketing

What Do Publishers Really Sell?

26y Andy Bourland

What Do Publishers Really Sell?

To paraphrase Bill Clinton's successful '92 presidential campaign motto, "It's the Audience, Stupid." If you're a site publisher, print that in large,...

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Boomer Site ThirdAge.com Launches $30 Million Campaign
Media

Boomer Site ThirdAge.com Launches $30 Million Campaign

26y Pamela Parker

Boomer Site ThirdAge.com Launches $30 Million Camp...

Baby boomer-oriented content site ThirdAge.com on Tuesday kicked off a $30million advertising campaign that taps the evocative power of The Whoanthem ...

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Top 25 Web Properties of January 2000
Audience

Top 25 Web Properties of January 2000

26y Michael Pastore

Top 25 Web Properties of January 2000

The Top 25 Web properties for the month of January 2000 ranked by unique audience according to Nielsen//NetRatings Inc. Read More...

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Time Warner Merger Means More Shoppers for AOL
Ad Industry Metrics

Time Warner Merger Means More Shoppers for AOL

26y Michael Pastore

Time Warner Merger Means More Shoppers for AOL

America Online would gain direct access to 26.8 million Time Warner Cable channel viewers who are already online but not current AOL subscribers, afte...

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Click To Market Builds Netcentives Rewards into Services
Media

Click To Market Builds Netcentives Rewards into Services

26y Pamela Parker

Click To Market Builds Netcentives Rewards into Se...

Click To Market, a company thatprovides surveys and analysis to Web sites, is using Netcentives' rewards program toenhance its product offering to cli...

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Cache Management
Media

Cache Management

26y Cliff Allen

Cache Management

The Internet is so congested these days that sometimes browsers can't connect to the server when people want to visit a site. Fortunately, there are t...

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I2i Unveils Plans for $20 million Ad Campaign
Media

I2i Unveils Plans for $20 million Ad Campaign

26y Pamela Parker

I2i Unveils Plans for $20 million Ad Campaign

Industry to Industry (i2i), abusiness-to-business company that provides classified, auctions andexchanges for a variety of industries, on Tuesday reve...

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Number of Online Ad Creatives Soars
Ad Industry Metrics

Number of Online Ad Creatives Soars

26y Michael Pastore

Number of Online Ad Creatives Soars

Lower production costs, faster development times, and more flexible ad delivery systems for online advertisements are causing a proliferation in the n...

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Furniture Shopping in the Digital Age
Marketing

Furniture Shopping in the Digital Age

26y David Gumpert

Furniture Shopping in the Digital Age

David helped his college-grad son buy furniture for his first apartment. It would have been nice to see online photos, then view merchandise in the st...

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