The average activity for a Web user in January 2000, as reported by Nielsen//Net Ratings Inc. Read More...
View articleThere are many considerations when either projecting or analyzing the back end of your online ad campaign. Some of Jim's recent campaigns used the fol...
View articleMarketers are so focused on "getting the word out" that sometimes communications leave little room for that all-important dialogue with customers. Loo...
View articleBravo! Marketing is gettinginto the wireless business, joining the ranks of firms that are offeringtheir clients the development of wireless Web sites...
View articleKnow what a "gray promise" is? One that can't be kept, like the 30-day refund that can't be given because an item is used or damaged. Enter BrokenProm...
View articleArtnet.com, an online marketplacefororiginal works of art, has selected MadDogs & Englishmen as the agency of record for its $3 million to $5 millionm...
View articleKevin O'Connor's dream was that, instead of football fans seeing tampon ads or old ladies seeing ads for Playboy, people would see only the offers the...
View articleAmid the roar of the engines and the excitement of the race at this year'sNASCAR Daytona 500, somenew entrants vied for viewers' attention dot-com com...
View articleThe Internet advertising business is growing up. Eighteen months ago, Janet and Nancy said we were in toddlerhood. Today we seem to be in school. Lite...
View articleDiscount cosmetics e-tailer BeautyMerchant.com on Friday inkeda deal with Yahoo! to buy a million banner ad impressions to run over themonth of March....
View articleJoel's email has been ringing off the hook since his last two pieces on the brave new breeds of affiliate marketing: viral affiliate email and virtual...
View articleNick wants to look at the role of passion in building and promoting your business. It's well known that passion sells. The more breathless, the more e...
View articleIf you want to learn something about public relations and marketing, pay attention to presidential campaigns. This season, the Internet is playing a p...
View articleStaples.com is kicking off awide-ranging marketing campaign targeted at small businesses, introducing anew tagline -- "Hey, You Don't Have to Run Out....
View articleLifeMinders.com, the company thate-mails reminders to subscribers, on Friday signed Healtheon/WebMD tosponsor its health category and place ads and co...
View articleIn a democratic system the majority rules. The Internet isn't like that. On the Internet, it's consensus that rules. Only rules and laws supported by ...
View articleOnline advertising leader DoubleClick is the subject of aninformal inquiry by the New YorkState Attorney General's office, in addition to the Federal ...
View articleGfn.com, the Gay Financial Network, onThursday launched a broad-based advertising campaign that involvesplacements in mainstream business and entertai...
View articleAll 130 newspapers owned by the Thomson Corp. of Toronto are for sale. A huge Internet opportunity waiting to be seized. Who has the credibility to he...
View articleThe State of Michigan is preparing to file suit against onlineadvertising leader DoubleClick, which is also thesubject of informal inquiries by the Ne...
View articleSephora.com, Louis Vuitton Moet Hennessy's beautyproducts site, has handed advertising duties to Lloyd (+Co), dropping DDB New York for an agency it s...
View articleChris has some advice for email marketers. He likes to see a person's name in the address line, an evocative subject line, a sense of humor. It's alwa...
View articleDoes the term "SIG" draw blank stares in the online advertising world? Not if Bill McCloskey can help it. Read all about the fledgling rich media org ...
View articleWireless devices and Internet appliances are high on the hype meter. Justifiably so, as consumers will surely benefit from being able to order flowers...
View articleGarden.com, an e-commerce site thatsells gardening supplies, on Thursday launched a multi-media advertisingcampaign, whose tagline is "Everything New ...
View articleUnlike the Christmas holiday season, the gifts we shower on our beloved for Valentine's Day all have to get there on the same day, or risk becoming St...
View articleWe've all been impulse buyers. How often do you go to the supermarket for milk and bread and come out with a cartload of groceries? The overflowing sh...
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