Hacker attacks, the 2000 campaign, and the growing merger of commerce and e-commerce are all conspiring to bring the government deeply into our lives,...
View articleMicrosoft Corp. on Monday kicked offwhat it says is its largest consumer advertising campaign ever, a $150million push for MSN that uses a new logofor...
View articleAs Valentine's Day approached, did you find your inbox overflowing with promotions for romantic keepsakes, books, candy, flowers, etc.? Okay, maybe it...
View articleWhat level of qualification is really appropriate for a bona fide sales lead? Too broad, and the salespeople will feel their time is being wasted. Yet...
View articleNick has another cunning plan. A whole new breed of email management program: emailYouNeed.com. Sign up for this service, and it will list and manage ...
View articleThe number of online travelers has grown 190 percent from 29 million in 1996 to 85 million in 1999, according to a report by the Travel Industry Assoc...
View articleKozmo.com, the pioneering online delivery service, Monday inked a joint marketing pactwith Starbucks Coffee Co. under which the Internet start-up will...
View articleEuropean retailers will continue to lose their home market to more experienced US competitors if they do not become more aggressive in creating innova...
View articleThird Age Media, the publishers of baby boomer-oriented ThirdAge.com, on Monday picked Citron Haligman Bedecarré to develop itsadvertising. Read More...
View articleTimes Company Digital, the Internet arm of the New York Times Co., on Monday tapped Ogilvy & Mather as its agency of recordfor a $40 million account. ...
View articleEvery day in Internet-land, you hear about poor customer service. E-marketers are scrambling to improve customer relationships, and CRM solutions are ...
View articleIn an environment in which dot-com is becoming synonymous withflash-in-the-pan companies running sometimes-offensive televisionadvertising, Internet s...
View articleIndependent Internet advertising network Space Asia Media and DoubleClick Asia this week expanded into new regions to further each company's play for ...
View articleComputerJobs.com, a job site thatspecializes in information technology opportunities, on Friday said it hadmade an advertising deal with Yahoo!,which ...
View articleMimeo.com, a company that prints andbinds documents that businesses send in over the Internet, on Friday chosethe Martin Agency as its firstagency of ...
View articleOnline direct marketing company FreeShop.com Inc. this week signed a marketingpartnershipwith MapQuest.com Inc. to bring travelinformation and a wide ...
View articleThe recent denial-of-service hacks against Yahoo!, eBay, CNN, Amazon, Buy.com and others bring to mind the conundrums that a solution would produce fo...
View articleThese days it seems like everyone has a plan for closing the "digital divide." With the high-profile political urgency given to this issue, you'd thin...
View articleThe number of e-gaming sites on the Internet continues to grow, according to Bear Stearns, but it's the free sweepstakes sites that are attracting all...
View articleTruck-loads of VC cash have financed the arrival of hundreds of new start-ups online. With all this well-heeled competition, what are the options for ...
View articleGrocery delivery company Webvan onFriday kicks off a regional integrated campaign with the debut of TVadvertisements, which will pepper the San Franci...
View articleAffiliate marketers are ready to embrace alternative affiliate marketing channels. Joel reveals a newly emerging category, one yet to be named. Whatev...
View articleInteractive agency Agency.com onThursday kicked off its new wireless practice, which will occupy 40employees in the company's London, Singapore, Amste...
View articleThe Top 50 sites of January 2000, according to PC Data Online. Read More...
View articleThe name of the new e-media game is barter - the exchange of unsold inventory for exposure through another media vehicle. If you are an Internet site ...
View articleMXG Media, the publishers of MXG Magazine (formerly moXieGirl), MXGtv, and the newly re-launched MXGonline.com, on Thursday kicked off amulti-million ...
View articleIn a classic marriage of the traditional and the Internet age, 53-year-oldmarketing firm Cronin and Co. onThursday teamed up with interactive agency B...
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