Going international with your brand can be like starting from scratch. Successful national brands establish their image over time, an image that relat...
View articleThe perennial question about rich media and all online advertising is this: Is it branding or is it direct marketing? The answer, of course, is that i...
View articleDespite some steps in the right direction, e-business has a long way to go on both sides of the Atlantic, according to surveys of executives in the US...
View articleQuoteMedia.com, a provider offinancial analytical tools, on Thursday tapped DoubleClick to serve and sell its ads. Read More...
View articleDana sees a link between AOL's alleged "upgrade from hell," the lawsuit against DoubleClick, and the rise of John McCain. Marketers are so anxious to ...
View articleFlycast Communications, the ad networkowned by CMGI that's being folded intosister company Engage Technologies, onThursday inked a deal to provide ad ...
View articleNew Zealand's Online Population Passes 1 Million Read More...
View articleInteractive agency Siegel & Gale this week dropped the "&" from itsname, and kicked-off a $6 million advertising campaign to promote itselfand its new...
View articleWhat happens when a planner finds out he's willing to pay only $3 million for a portal deal pitched by a sales rep for $20 million? When evaluating an...
View articleDot-com companies began the fourth quarter with an adspending explosion, spending $473 million in the month ofOctober alone, up more than 500 percent ...
View articleEWRX, a company that operates specialtyautomotive sites, and whose name is pronounced e-works, this week chose CMGI-owned Adsmart to rep its sites, jo...
View articleGames, unlike the web, are immersive experiences that capture the user completely. What if games had ads? They could build frequency and be targeted e...
View articleNew York-based GiSCO israising a stink after having been turned away from buying TV advertisingon Time Warner cable systems in itsregion because the m...
View articleAs the Internet becomes the public record of our time, more and more of that record is being routinely lost. Most news stories are lost forever after ...
View articleSure, it's not Christmas, but more than 11 million Americans will make a Valentine's Day purchase online this year, according to a survey by Ernst & Y...
View articleBuilding on an existing alliance, ad company 24/7 Media and the AT&T Worldnet ISP on Wednesday announced anextension of their relationship, which ...
View articleMagnifi, a business-to-business company serving ad agencies and marketers,this week launched Magnifi.com, a freecontent and information portal, that a...
View articleInternet measurement firm MediaMetrix on Wednesday took a step toward expanding its internationalcapabilities, with the acquisition of Sifo Interactiv...
View articleFlashback: We were going to collect a myriad of data to build a scientific direct marketing machine. Tailor each piece of mail to an individual's desi...
View articleThe fourth quarter of 1999 saw an explosion in ad spending by dot com companies as they geared up for the holidays, according to data compiled by Comp...
View articleFootlocker.com, the onlinesportswear retailing subsidiary of VenatorGroup, on Tuesday inked a two-year $21.5 million marketing deal with America Onlin...
View articlePC use in American homes has surpassed the 50-percent mark, and 90 percent of PC users are now online, according to data from Harris Interactive surve...
View articleThink back to the first time you bought something on an auction site and remember how it felt. It was pretty fun, wasn't it? Now businesses are gettin...
View articleE-mail marketing firm MessageMedia on Tuesday named Grey Advertising as the charter partner inits Agency Alliance Program, aimed at boosting the compa...
View articleCoolsavings made quite a splash by bringing coupons to the web. Now the real competition begins. Carol Wright, Val-Pak, and all the other coupons that...
View articleFrench online audience measurement firm Médiamétrie has teamed with ACNielsen eRatings.com and Netratings to launch a new tracking, advertising and us...
View articleTodd spent 15 years crafting information for a daily newspaper before going digital. He knows what large media companies should be doing, like riding ...
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